This article first appeared in C&EN site on November 4, 2013
In 2009, chemist Tamal Ghosh saw an online posting for a job at the PepsiCo Advanced Research division that matched his skills and interests. He wanted to learn what life was like at the company, but he didn’t know anyone who worked there.
He soon discovered that one of his college acquaintances knew someone at PepsiCo and was willing to make an introduction. The PepsiCo staffer subsequently spoke with Ghosh by phone and then introduced Ghosh to the relevant hiring manager, who invited Ghosh in for an interview. Shortly thereafter, the manager offered Ghosh the job.
Ghosh says insights he gained from talking to his first PepsiCo connection gave him an edge during the interview. “I was able to identify some of the needs of that group and exactly what they were looking for,” recalls Ghosh, who is now a senior principal scientist at the company.
Getting to that key PepsiCo contact, through Ghosh’s college friend, was the result of using LinkedIn. This social networking website allowed Ghosh to discover that association—much like a family tree reveals who is connected to whom. “I couldn’t have done it without LinkedIn,” Ghosh says. Or at least “it would have been much more difficult.”
Job seekers are increasingly using LinkedIn networks to open doors to new opportunities, says Joshua Waldman, founder of CareerEnlightenment.com and author of the book “Job Searching with Social Media for Dummies.” “From a tactical point of view, LinkedIn has changed how to go about looking for work.”
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There is no doubt that social media is changing the way we are communicating. New polls, published on FastCompany put this trend into perspective for Job Seekers. Thank you CareerBuilder.com for running the surveys: 45% of employers check social networks before hiring 11% plan to use social networking sites for screening in the near future 35% of companies had rejected
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If you’re searching for work and have noticed things are different nowadays, well, you’re not alone. Today, 12 million unemployed Americans struggle to face this new job searching reality. Monster.com’s recent fall from the S&P 500 marks the shift away from the post-and-pray approach of job applications, towards a much more focused, relationship-based approach. In the past, you might mark your
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