Job Search Blog

Oct 08 2014

linkedin-400850_640Most job seekers follow what could generously be called the black hole strategy.  They “update” their resume, trawl every job board available, and just start shooting out copies of their resume everywhere they can.  Day after day, they send out dozens of resumes, so many that when a recruiter does call them, the job seeker can’t even remember what company they’re talking about.

Many people stay unemployed for years, robotically spamming out resumes day in and day out and never even considering that they might be doing something wrong.  More commonly though, job seekers with at least some valuable skills will simply broaden their search and lower their standards until they get a job.  It won’t be the job they want, it won’t pay very well, and it may not offer much in the way of future opportunities, but they simply won’t have a choice.

Thankfully, there’s a better way.  It requires a lot of up front work, and won’t get you a job within a month, but you can leverage the power of social media to research targeted companies and build a network specifically designed to help you get the jobs you really want.  Within a few months, you can have multiple job offers, at least one of which will be your dream job.

Clarify what you want to do

When people ask me if I know anyone who’s hiring, all I can say is “Yeah, a lot of people are hiring.”  When people ask me if I know of any late-stage tech startups hiring product managers, I know exactly who I can talk to to help that person find a job.  Too often, job seekers set goals like “I want a job that pays well, with cool coworkers and decent hours, work I enjoy and a short commute.”  That’s just waaaaay too vague; it provides no focus for you, and no way for your network to know how they can help you.  A good goal should sound like “I want to be a consumer marketing manager for a snack food company with revenue between fifty and five hundred million dollars a year.”

There are two components to this: your job title and ideal companies.  Everything else- pay, work environment, how much you’ll enjoy the work- stems from that.  First off, figure out your ideal job title, or 2-3 closely related job titles.  To do this, first off, Google “What does a (job title) do” and read some of the answers, assuming the job title is one you haven’t held before.  Second, look at job postings for descriptions of what people with those job titles actually do to see if you meet (most of) the requirements, and think you would enjoy the work. Read the Rest…

Social Media can be a real time sink. There is no doubt. And with out a strategy, the danger of spending hours online and getting nothing accomplished is very real. So in response to this apparent need of saving people
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Sep 29 2014

A recent CNN Money feature made the point that smaller businesses are adopting twitter and other social media outlets to find candidates. Why? First off, recruiters are expensive — and posting to job boards costs money. Second, smaller businesses are
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