Warning: what I’m about to share with you might actually get you hired faster than you intended. Only follow these instructions if you want a job at your dream company within a few months and you are willing to do whatever it takes to get it.
These two techniques are based on a single human characteristic, ego.
Almost everyone googles themselves. Even Lady Gaga googles herself, as if there were any risk of her not showing up! Most busy executives take the time to google themselves too. And if they don’t, then their admins or customers do.
Oh, and guess what the cheapest ads are to buy on Google and Facebook? That’s right, someone’s name. Are you catching on yet? Let me break this down step by step.
Prerequisite 1: Know Your Dream Company
For this ninja technique to work, you should first know who your top 10 dream companies are, and the names of the executives (or managers) who might have some say in hiring you.
This is the easy part because LinkedIn will most likely have that information for you. Start by browsing the various industries on LinkedIn. Follow this link to a page that has been hidden by LinkedIn: LinkedIn Browse Industries, and select your prefered industry.
Next filter you list of companies down by the characteristics you prefer such as company size or location.
Finally, search within these companies for contacts with roles you suspect would be in a position to hire you. For example, if you want a marketing job, find the VP of marketing. If you want a developers job, find the director of product development.
Prerequisite 2: Show Your Body of Work
The way click ads work is this: someone Googles a search term, like their name. Since you’ve put a bid on that term, your ad shows up. If the ad get’s their attention, someone will click. You pay when they click. And that person is taken to a website.
If you don’t have a website, then you need to get one NOW. All you need to do is buy a domain name ($10/yr). Then either set up a blog, or redirect it to your online portfolio, like Vizify. The idea is that when your target person clicks, they see information that is relevant to them and they perceive that you can provide value to their organization. This next story will illustrate why your web presence is so important.
Google Ad Words and Human Vanity
This technique came from Alec Brownstein, who is now sitting in a corner office at the top floor of his dream job (metaphorically of course). His story starts with a Google Ad Word campaign. Alec knew we wanted to work at Young & Rubicam (Y&R) New York. So he researched the names five creative directors, whom he admired the most.
Next, he took out a Google Ad Word campaign for each of their names which only cost him less than 15 cents per click and no more than $6 in two months. The ad read: Hey, [creative director’s name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website, alecbrownstein.com
After two months, Alex received calls from four of his five target people. A few months after that, he had job offers from two of his target creative directors.
Find five or ten names of people you want to talk to in a company
Take out an ad for each of their names
Link the ad to your website to demonstrate your body of work with an easy way for them to contact you
Facebook Ads and the Power of the Second Degree
This next technique comes from Ian Greenleigh who found that most managers and leaders are so proud of their success, that they usually fill in their entire Facebook profile, including their role at their company. This revelation helped him get hired at his dream company, Bazaar Voice, in a few short weeks.
Ian took out an ad in Facebooks Ad Manager platform and directed it just to people in a specific geography, who had a specific role in their bio. This is what his ad looked like:
And it directed people to a page on his website called, “5 Reasons You Should Hire Me”.
Ian was surprised how many people offered to help him. And he found that although Bazaar Voice didn’t respond directly, someone with a connection to his dream company did respond, and offered to make an intro for him. The power of his second degree. In his own words, “This was a great conversation starter.”
Identify the job titles of the people you want to work for
Take out a Facebook ad focused on just them
Experiment with different ads, and different targets
Direct them to your website where you can start a conversation
What about you? What are you secrets to job searching? Feel free to chime in the comments section below.