Pinterest is quickly becoming part of everyday conversation, and smart job seekers will take advantage of its popularity to enhance their personal brand.
One of the biggest downfalls of the traditional resume is that it lacks visuals. Graphic designers and photographers aside, most of us have boring one-page resumes filled with text. But the very nature of Pinterest lets people see our personal interests and passions visually, so the same can be done with our resumes.
How can you turn your resume into a series of visuals that can be pinned on Pinterest? Here are three ways to use Pinterest as a visual resume.
Create a pinboard that showcases your visual resume
If you’re already using Pinterest for personal fun, and what you’re pinning is employer-friendly, you can create a single pinboard to showcase your resume. Your resume is divided neatly into sections that could easily translate into different pins on Pinterest. Include pictures of the companies you’ve worked for, schools you’ve attended, places you’ve volunteered, and technology you’ve mastered.
Take advantage of the text box given with each pin to describe the picture, how it relates to your career, and why it’s important to you. Just as with a regular resume, a visual resume on Pinterest needs to be easy to understand for potential employers.
Dedicate your Pinterest account to your personal brand as a portfolio
The next level of using Pinterest for personal branding is to dedicate your entire Pinterest account to your resume as a portfolio. If you’d rather not mix business with pleasure, design your Pinterest account to be strictly business and set up boards for each section of your resume – Experience, Education, Skills, Volunteering, etc.
In addition to the sections of your resume, create pinboards that link to examples of your work. For example, if you’re in advertising and a commercial you helped produce is available on the web, pin it! If you’re a writer, pin your articles. If you helped to organize a nonprofit fundraising event or a walk for charity, pin those too. Think about all the different projects you’ve been a part of as a professional and make sure you have a pin for each.
Round out your professional self with more personal pins
So far, we’ve focused on the options you have for translating your resume into visuals with Pinterest. The next step is adding additional information not usually found on a traditional resume.
Include additional sections that don’t normally make the cut on a traditional resume. Things like the hobbies you enjoy, books you’re reading, or quotes you find inspiring all help to add depth and interest to you as a professional and as a person. Adding these details makes it easier for anyone viewing your Pinterest resume to visualize knowing and working with you.
If you truly want people to use your visual resume on Pinterest, be sure to include a link to your Pinterest board or page in as many places as possible — your e-mail signature, LinkedIn profile, on your traditional resume — anywhere that potential employers might be looking.
For inspiration, visit the Top 100 Pinterest Boards for Job Search.