Building a successful career has never been more difficult. Not only are there fewer jobs available for a more skilled workforce, but competition for any given job is through the roof. A recent study conducted by CareerBuilder.com found that, in addition to the 8% unemployment rate, 74% of people who already have jobs are also looking for their next gig. And, according to a recent study by Staffing Industry Analysts, 18% of workforces at Fortune 1000 companies are made up of temps, freelancers, or contract workers.
The competition for work and advancement has never been fiercer. Professionals increasingly realize that to succeed they need to promote themselves, and often. Yet, when asked, most people don’t know what tools are best at doing this.
For an increasing number of professionals, a personal website is the answer. According to research by Workfolio, 56% of people surveyed felt that websites were the best self-promotion tool currently available. Here are some ways a personal website can give you an edge in your career:
1. A Website Improves Your Chances of Being Found
A website will make you more visible in search engine results. People searching for you by name as well as people looking for your skills will be more likely to find you.
2. Most First Impressions Now Happen Online
According to Google, 80% of people research others online before meeting them for the first time. That number jumps to 95% when talking about employers researching candidates. A beautifully-designed and well-written website gives you the best chance of making that crucial first impression a great one.
3. A Website Gives Your Content More Attention
Research has shown that people spend more time on websites than they do on a given social networking profile. Without distractions like ads, third-party branding, and other users’ profiles competing for visitors’ attention, you can take your time to explain yourself and what you are looking for and have the message stick.