CareerEnlightenment.com explores the overlap of job search and social media. There is no longer any ignoring the impact an effective social media strategy can have on your career. But most blogs only offer general, and often, outdated advice about what to do about it. Career Enlightenment provides actionable, specific and entertaining tips backed up by real-life stories and statistics. We go way beyond the basics of what social media is and explore strategies, frameworks and new tools to show you how to stand apart from the crowd.
When I was laid off two times in six months back in 2008, I decided it was time to really understand the modern job search. By applying my knowledge of social media to proven job search strategies, I found that I was winding up in the interview chair in a fraction of the time it took my peers.
But it was too soon for me after the layoffs. And so the only images in my head during the job interviews were pictures of getting laid off from yet another great company. Yep. I still had plenty of healing to do. So I decided that while I was recovering, I would help other people who were ready for the job. That’s when I started Career Enlightenment, it was late 2009.
Through research, interviews and case studies, I managed to figure out some of the most important key principles that work in today’s job search. My advice has been published on Forbes, International Business Times and Mashable.
From the blog came opportunities to speak and train other job seekers and career professionals. And through my own use of social media and good old fashioned networking, I found some contacts in Wiley to pitch my book idea. They loved that I had over 100 articles with regular blog readers. The book deal was a no-brainer for them. Job Searching with Social Media For Dummies was published in September, 2011 and continues to be one of the For Dummies group’s best selling titles.
If you are seeking to have a post you wrote featured on my blog, please follow these guidelines, which I’ve borrow from Ramit Sethi. I will ONLY accept posts which deal directly with social media in the job search, job search technology, job search success stories or reverse engineering recruitment. And I am NOT interested in basic “here’s why social media is good for you” type of lame-o posts. Those add no value to my readers. Give me new ideas, tricks and tips that have proven to work, research and new technologies. Here’s Ramit saying pretty much the same thing only with more eloquence:
I’m thrilled to send lots of traffic to people with interesting ideas — especially up-and-coming bloggers. I’ll speak for myself, although many high-traffic bloggers will tell you the same thing: If your guest post is simply a rehashed old point, it’s dead in the water. Here’s what I look for.
“Trackbacks from diverse leading blogs and guest posts on popular sites like Huffington Post. To the first point, I write on a diverse range of topics, so I can get linked to from more social circles. From muscle building to ultralight travel, I tie it all into a larger concept of ‘lifestyle design.’”
This is a classic application of the Kevin Bacon game, who was the most-connected actor because he had acted in high-value movies, low-value movies, and everything in between (whereas Tom Cruise mostly acts in high-value movies only).
The Career Enlightenment blog is a resource for job seekers looking for comprehensive information about conducting a job search online. Along with other guest writers, we explore practical applications of The New Job Search. Explore our Articles section to see our range of topics.
I’m often asked to speak at career-related events for job seekers and career professionals. To learn more about booking me for your audience check out the Services page.
I train career coaches, unemployment office personnel and job seekers on the latest strategies for finding work. See sample proposals, topic sheets and pricing available on the Services page.
For questions about how I can help your organization, please get in touch using the form on the left.
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