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Apr 24 2014

Job interviewI remember the first job interview I had as a soon-to-be-minted MBA. It was with a financial investment firm in the suburbs of Boston.

The first two interviews were fine, normal, followed the script. But the third and last interview didn’t.

My interviewer wore a full beard, not common in the financial industry. And he looked at me, pushed my resume away and said, “What’s a job you took that’s not on this resume?”

Apr 23 2014

road signsOpen up any popular job board. Go ahead. Do it now. I’ll wait.

Question: what are the 2 pieces of information they need from you?

Answer: Job title and Location

If this is how most people search for a job, then it’s also how most recruiters search for candidates. Job title and location.

And most recruiters don’t want far-away candidates, these are people who they’ll have to relocate just to start a role. So they usually start searching for local talent.

The problem for you is that very often, you don’t live in the place where you eventually want to work.

So in order to get on their radar,

Apr 22 2014

Welder-035I understand. Your industry isn’t on the list of available industries on LinkedIn. Mine isn’t either.

The problem is that this little tid-bit of data you’re leaving off makes it hard for your audience to figure out what you do.

In fact, my eye often goes to a profile’s Industry before I decide to accept a connection request or reply to an InMail.

Apr 21 2014

graduationI won’t lie to you and tell you that your Education section the most important section of your profile.

It’s not.

Even for students.

By itself, it’s not.

But as a whole, leaving this part out makes your entire profile seem incomplete.

Back in the days when you could judge your profiles completeness based on a percentage, this section was worth 20% of your overall score.

When you leave it out,

Apr 21 2014

Last night a light bulb went off during my hands-on 2 hr workshop.

The workshop started off as usual. Introductions. LinkedIn, personal branding ninja techniques, getting to Google’s first page. And just as we were about to get into Twitter…Time ran out!

I realized that I’m giving out A LOT of information. Way too much for just 2 hours. Instead of raising the price, or cutting the amount of content I’m giving away, I decided to make my 2 hr workshop 3 hrs.

I don’t know anyone else simply giving away so much powerful material for so little money. And I feel good about it because my goal is simple. Help you get jobs faster. End of story. And I’ll do that as long as I can.

Way Too Much to Do with Social Media

During one of our break-out sessions, an attendee asked me, “how much time do you spend in front of the computer?”

“What do you mean?”, I asked.

“Well, there is just so much to do on-line. All of the LinkdIn applications, branding and soon Twitter. I don’t want to be spending all day there when I should be in front of interviewers.”, she retorted.

I’m so glad she brought this up.

Remember, everything you are doing online…from LinkedIn, to VisualCV to Twitter is for one end. And one end alone. To get to interviews.

There is no prize for the most pretty LinkedIn profile. Or the most well designed VisualCV. [quote]

I’d like to share my answer to her concern with you. Remember, this is the crux. The reason. The main and fundamental motivation for every job-seeking activity you do.

“Do only as much as you need to in order to get interviews. No more, no less. Even if you just do 1/3 of what we learned tonight, and if that is enough to get you interviews, then stop.”

I felt a collective sigh of relief from the group.

Maybe I can hear your sigh.

But here is my challenge. And I’d like your comments and feedback.

How can I effectively teach ALL of this material without overwhelming people. Without making them feel there is just so much to do? How can I better re-enforce the idea that we should only do as much as we have to to get interviews? That social media is just a tool and not an ends.

How can I help people overcome their fears and concerns about using this?

Please comment below if you have some thoughts.

Originally posted 2009-09-10 09:28:21. Republished by Blog Post Promoter

Apr 20 2014

LinkedIn Summary Domination

striking keysI was looking up a company the other day, a company that provides career training. Their president and CEO completely skipped his summary.

The first impression I had was, “Man, this company really doesn’t get it.”

By the time a hiring manager or potential customer or new contract opportunity gets to your LinkedIn summary, they’re already interested in you. According to a retina tracking study done by The Ladders, recruiters spend about

Apr 19 2014

Sherman_ProfileOk, Cupid. Imagine you’re on a dating site looking for Mr. or Mrs. right. Answer me honestly, if the profile doesn’t have a picture, do you even bother looking at it?

Probably not.

Why? Because there’s an inherent lack of trust when someone withholds valuable information.

I’m sure you get where I’m going with this. On a network like LinkedIn, where most profile’s have pictures, and yours doesn’t, you’re not even playing the game.

I heard that profiles with pictures are

Apr 18 2014

linkedin headlineIn the psychology of design, your LinkedIn headline is known as Caption Text, that is, any text that appears beneath or next to an image as if to explain it’s context.

Think about the last magazine you read. Your eye went to the picture, then the text below it looking for context.

It’s no wonder that eye tracking studies of people looking at LinkedIn profiles routinely show

Apr 17 2014

Ball_point_pen_writingPrivacy is an illusion. If recent events haven’t proven that, then a simple Google search for your name would.

Yet more importantly, any attempt to be anonymous on LinkedIn undermines the entire reason for having a profile there.

Ask yourself, what do I want to accomplish from using LinkedIn?

If your answer is somewhere in the vicinity of, “I’d like a better job” or “To have a professional online resume”,

Apr 16 2014

eraserYou might not know this, but there’s a way to flag Google search results  and have them reviewed by Google’s lawyers. Through a law project called Chilling Effects, you can automatically send Google a Cease & Desist using this form: Google’s Removal Form.

Keep in mind that requests are honored only if they see liability, or a potential breach in the law…afterall there’s this thing called the first amendment. I’m not a lawyer though. Anyways, might be a tool to bookmark should you find something on Google you want removed. (at least considered for removal)