A recent CNN Money feature made the point that smaller businesses are adopting twitter and other social media outlets to find candidates. Why?
First off, recruiters are expensive — and posting to job boards costs money.
Second, smaller businesses are looking for creative folks who are willing to share their work portfolios online.
Third, social media interactions help hiring managers figure out who you are. One bad hire for a small business has WAY more consequence than for a large corporation.
“It can give you deeper insight into a potential employee,” says David Bowman, Lucrum’s director of marketing. He notes that this more personal approach to hiring can benefit smaller businesses, which often place a premium on finding employees who fit the company culture. “One bad hire for a small company can be a death knell,” he says.
Finally, social media allows small companies to find specialists — and find them more easily. One company even skipped LinkedIn and went straight to a Drupal users’ community to find their next hire.
You can read the whole article on CNN Money online.
I tell my clients that they will be Googled as surely as it will rain in Portland. The latest survey said that 81% of employers WILL Google candidates.
Online reputation management is a critical piece of your online job search. There is just no getting around it.
Quick story, when I Googled my name 1 year ago, I was a convicted felon and a prolific New York Gynecologist, neither profession was something I wanted to be connected to. So I embarked on a campaign to bring the real “me” to Google’s first page. Now, my LinkedIn Profile comes up on Google’s first page.
Job Seekers, follow these easy steps below to finally get a handle on your internet reputation!
Assess the Current State of your Online Reputation
1. Google your name and notice how many times the real you comes up on 1st page, and on the 1st 3 pages.
2. Use Pipl.com to search your name…does the real you come up?
3. Depending on these results, you may have a lot of work ahead of you to begin to rebuild your name. Use this data to figure out how much time you need to be spending on this project.
Bury the Dead, Plant a Tree
Traditional SEO (search engine optimization) suggests that the more times your name shows up on highly reputable websites, the higher it will rank on the results page.
So in order to knock down the stuff you don’t want, you have to build the stuff you do want.
Collect a list of professional portfolio items that you can share…and post them on the appropriate sites. For example, if you have developed Power Point presentations, then load them onto SlideShare.com with your name all over it. If you wrote articles, then publish them on ezineArticles. If there are videos of you, put them on YouTube.
Now, link as many of these shared portfolio items together. Link your Slideshare to your LinkedIn, Link your YouTube Video to your VisualCV and so on.
Establish as many online portfolios as you can. In addition to LinkedIn, and VisualCV, you can set up Xing.com, Facebook Fan Page, Twitter, Plaxo and hundreds more.
Don’t expect results right away, sometimes this can take several months depending on how many other search results you are trying to displace. Be patient and stay consistent in your efforts.
If you have a unique situation or any more tips to add to this, please comment below.
As we become more globally connected the world of recruitment is becoming vastly different. Your first impression is no longer made in the interview but on the internet. This infographic explores the exciting frontier of online recruitment and examines how the internet is shaping the workforce of tomorrow.
Every month there are over 300 million google employment related searches and a staggering 94% of recruiters use or plan to use social media for recruiting. The internet has shaped the way in which we interact with the world, and the way in which we both look for jobs and source candidates with almost half (49%) of all employers who used social media to hire saying they found an improvement in candidate quality.
It is estimated that just over half (51%) of all current employees are either actively looking for a new job, or are open to the idea. It has never been more convenient to look for a job, with 43% of job seekers have used their mobile device to look for a job. The world of recruitment is a different place, and the millennial generation are providing a catalyst. Three in four (73%) of 18-34 year olds found their last job through a social network, and 35% of this younger generation are optimistic about the job market versus just 11% of the ‘baby boomer’ generation.
When it comes to job searching and social media LinkedIn leads the way with 300 million users, the equivalent of just under the population of the USA! Today there are over 1 billion LinkedIn endorsements, and 2.1 million professional LinkedIn groups. Recruiters are actively searching social media as part of their jobs, with over nine in ten admitting that they review a candidate’s social profiles.
There are several items on a profile that can have a negative effect on your chances, with 83% of recruiters saying they would have a negative reaction to posts relating to drugs, 71% disapprove posts of a sexual nature and 65% are not inclined to hire a candidate with profanity on their social profiles. Interestingly, six in ten recruiters say that any spelling and grammar errors on a post would have a negative impact on a candidate’s chances, while 65% said any references to volunteering or charity work would be received positively.
These has been some buzz on the internet recently about the time-sink risk of using social media and what to do about it.
Recent Forester research reported that 4 out of 5 Americans are active in creating, participating in or reading some form of social media.
If you love being online and in front of a computer, then that’s OK. But what happens when you’d rather not spend so much time Smoozing online?
A recent article in the Miami Herald suggests 4 strategies, I’ll highlight the 2 I think are most relevant to a Job-Seeker.
Task Boundaries Amy Webb, CEO of Webbmedia Group, a social media consultancy suggests task oriented boundaries. Time limits create an uneasy pressure for her.
She starts her internet session with a goal in mind and finishes when that goal is finished
Time Boundaries For some, the time limit strategy works best. In this case, a timer or timer type of application could work. Check out Leechblock.
Checklists This is my personal favorite, which is not mentioned in the article. I like to make a list of all the things I need to do online to maintain and grow my reputation on a daily and weekly basis. I do my daily checklist in the morning and my weekly checklist on Fridays. I will elaborate on this approach in a later post
For many, social media is a lifestyle. More than just the stereo-type Gen Yer glued to the cell phone, this is a working reality for a lot of people in any generation. Many retired people are drawn to Facebook because it allows them to stay connected with their whole family. Other’s love being in contact with their network, while in line, at the dentists office.
We’ve welcomed a few new players to the job search field. Today’s job seekers have more resources to help draw out the Xs and Os than ever before. The wealth of online resources and social platforms can help you break free from getting caught up in zone defense and look out on all sides. Social networking, employee referrals, and even mobile devices are now helping job seekers bolt past the competition and score their dream jobs.
The infographic below — compiled by CareerShift, a comprehensive job hunting and career management solution — shares six new trends impacting job seekers. It’s time to ante up and use these game-changing trends to help you score big on the job field.
Some stats to note:
94% of recruiters use or plan to use social media in recruiting efforts
78% of recruiters hire through social media
72% of active job seekers use mobile devices in their job search
Employee referrals account for 40% of all hires
Check out the full infographic below and develop your playbook with these game-changing trends in mind.
Career advancement is one of the major aspects of human development. It is the process through which an individual’s identity is formed in the society, ultimately affecting other aspects of human development. People judge the capability and talent of a person through the work he does.
Though there are several factors that affect career development but the socio-economic factor serves as the most influential barrier. A person is unable to prepare for a chosen career because of his or her family’s financial situation.
Here is an infographic by Affordable Schools showing some important stats on career advancement and economic opportunity:
I just want to say that I love my Mac. I used it to put together a pretty slick video résumé yesterday in just a few hours. I often talk about standing out from the crowd, and I believe video is the way to do that. That being said, I am a total Rookie video maker. This was my first-ever produced video; I know it probably falls short of your standards, but hey, at least I gave it a shot. Right! and that’s what I’d like you to do.
In fact, I will be having a contest. So stay tuned!
Social media is more than just a tool for interacting with friends and family online. In fact, it’s one of the most important tools you can use to a land a job.
If you haven’t spent time building your online brand, you’re missing out on a huge opportunity to get noticed by employers. According to the 2014 Jobvite Job Seeker Nation Survey, 93 percent of recruiters look at social profiles when researching candidates.
For job seekers looking to stand out online and land a job fast, here is your ultimate guide for a successful social job search:
If you want to get noticed by employers, you need to be active on LinkedIn. According to Jobvite, 94 percent of recruiters are active on LinkedIn, whereas only 36 percent of job seekers use the platform.
Here are some tips to maximize your LinkedIn profile:
Include a professional headshot, concise yet catchy headline, and a summary filled with keywords that relate to your experience.
Last night a light bulb went off during my hands-on 2 hr workshop.
The workshop started off as usual. Introductions. LinkedIn, personal branding ninja techniques, getting to Google’s first page. And just as we were about to get into Twitter…Time ran out!
I realized that I’m giving out A LOT of information. Way too much for just 2 hours. Instead of raising the price, or cutting the amount of content I’m giving away, I decided to make my 2 hr workshop 3 hrs.
I don’t know anyone else simply giving away so much powerful material for so little money. And I feel good about it because my goal is simple. Help you get jobs faster. End of story. And I’ll do that as long as I can.
Way Too Much to Do with Social Media
During one of our break-out sessions, an attendee asked me, “how much time do you spend in front of the computer?”
“What do you mean?”, I asked.
“Well, there is just so much to do on-line. All of the LinkdIn applications, branding and soon Twitter. I don’t want to be spending all day there when I should be in front of interviewers.”, she retorted.
I’m so glad she brought this up.
Remember, everything you are doing online…from LinkedIn, to VisualCV to Twitter is for one end. And one end alone. To get to interviews.
There is no prize for the most pretty LinkedIn profile. Or the most well designed VisualCV. [quote]
I’d like to share my answer to her concern with you. Remember, this is the crux. The reason. The main and fundamental motivation for every job-seeking activity you do.
“Do only as much as you need to in order to get interviews. No more, no less. Even if you just do 1/3 of what we learned tonight, and if that is enough to get you interviews, then stop.”
I felt a collective sigh of relief from the group.
Maybe I can hear your sigh.
But here is my challenge. And I’d like your comments and feedback.
How can I effectively teach ALL of this material without overwhelming people. Without making them feel there is just so much to do? How can I better re-enforce the idea that we should only do as much as we have to to get interviews? That social media is just a tool and not an ends.
How can I help people overcome their fears and concerns about using this?