Job Search Blog

Oct 30 2014

Are job seekers and recruiters from different planets? With unemployed people outnumbering job openings three to one, you’d think recruiters could find the talent they need to fill positions. The problem is only 50 percent of job seekers actually have the qualifications needed for the job they apply to. It’s time to bridge the gap in communication between recruiter needs and job seeker strategies.

This infographic, compiled by, a job board which gives members access to the most sought after medical sales jobs and pharmaceutical sales jobs on the Web, provides solutions for common miscommunications between job seekers and employers. Some points to note include:

  • 38 percent of companies have open positions they cannot find talent to fill
  • 46 percent of resumes submitted contain some form of false information
  • On average, it takes 24.5 working days to fill a position
  • In the tech industry, it takes 38.9 days to fill a position

Check out the full infographic below and let us know your thoughts in the comments!

Oct 27 2014

If you are big into personal effectiveness then you are familiar with Steven Covey’s 2nd Habit: Begin With the End in Mind. Actually, this principle extends far beyond the realm of self-help and into all aspects of our lives.

A Sculpture is first conceived of in the mind of the artists, and then emerges from the stone. A symphony is first heard in the mind of the composer, and then written to the score.

Likewise, in your effective job search, your end result must be clearly defined because the tools you’ll use to get there won’t know what you want!

Let me put it another way, to use social media without being clear about what you want, would be like a sculptor relying on his chisel to produce the art.

Most social media guru’s teach how to get more clients or customers. To simply rely on their advice means you may not get that Job Interview as quickly as you’d hoped.

You mean you don’t need more customers!

So what makes the job search any different?

Originally posted 2009-08-03 09:46:52. Republished by Blog Post Promoter

Oct 20 2014

Editor’s Note: Updated February, 21 2014

I previously wrote about the death of the verb and the rise of the Noun, so I won’t explain that here. But if you haven’t read that post, I suggest you do so.

I’m often asked, “Well, if I need nouns, how do I know what nouns to use?” Here is a simple list of some great places to begin growing your Keyword list.

Use Your Brain

I’m not being cheeky by saying that. I think we often overlook our own common sense because the online tools are so convenient.

Sit down with a blank paper and come up with as many industry specific nouns as you can. Don’t judge what happens, now is the time to get as big a list as possible. Later, we’ll hone it down.

Use Related Job Descriptions

I always tell people that Job Boards are good for at least one thing…finding job descriptions to mine for keywords. Companies will often (not always) include the keywords they look for when screen resumes in the descriptions.

Visit three of your favorite job boards, like SimplyHired, Indeed or Monster. The location doesn’t matter, so just enter the job title you are aiming for. Copy three different job descriptions from three different job boards and copy them all into a word cloud generator (see next section).

Originally posted 2009-09-28 07:49:35. Republished by Blog Post Promoter

Oct 08 2014

linkedin-400850_640Most job seekers follow what could generously be called the black hole strategy.  They “update” their resume, trawl every job board available, and just start shooting out copies of their resume everywhere they can.  Day after day, they send out dozens of resumes, so many that when a recruiter does call them, the job seeker can’t even remember what company they’re talking about.

Many people stay unemployed for years, robotically spamming out resumes day in and day out and never even considering that they might be doing something wrong.  More commonly though, job seekers with at least some valuable skills will simply broaden their search and lower their standards until they get a job.  It won’t be the job they want, it won’t pay very well, and it may not offer much in the way of future opportunities, but they simply won’t have a choice.

Thankfully, there’s a better way.  It requires a lot of up front work, and won’t get you a job within a month, but you can leverage the power of social media to research targeted companies and build a network specifically designed to help you get the jobs you really want.  Within a few months, you can have multiple job offers, at least one of which will be your dream job.

Clarify what you want to do

When people ask me if I know anyone who’s hiring, all I can say is “Yeah, a lot of people are hiring.”  When people ask me if I know of any late-stage tech startups hiring product managers, I know exactly who I can talk to to help that person find a job.  Too often, job seekers set goals like “I want a job that pays well, with cool coworkers and decent hours, work I enjoy and a short commute.”  That’s just waaaaay too vague; it provides no focus for you, and no way for your network to know how they can help you.  A good goal should sound like “I want to be a consumer marketing manager for a snack food company with revenue between fifty and five hundred million dollars a year.”

There are two components to this: your job title and ideal companies.  Everything else- pay, work environment, how much you’ll enjoy the work- stems from that.  First off, figure out your ideal job title, or 2-3 closely related job titles.  To do this, first off, Google “What does a (job title) do” and read some of the answers, assuming the job title is one you haven’t held before.  Second, look at job postings for descriptions of what people with those job titles actually do to see if you meet (most of) the requirements, and think you would enjoy the work.

Oct 06 2014

linkedin+facebook+twitterSocial Media can be a real time sink. There is no doubt. And with out a strategy, the danger of spending hours online and getting nothing accomplished is very real.

So in response to this apparent need of saving people time online, Social Media Aggregation services were invented. These services allow you to simply post your update once, and 40 of your social media sites get the update simultaneously.

Seems like a good idea, right?

Well, I say Absolutely NOT. That’s like going to a baseball game and asking who is playing guard.

Each Social Media community carries it’s own level of intimacy. And if you have a strategy for using Social Media to get your next job, then you wouldn’t have the time sink issue to begin with.

Lets review some of the most popular social media sites and what is and is not acceptable. I call this the “Rules of Intimacy”.

LinkedIn Rules of Intimacy

  • Yes, LinkedIn allow you to post updates about what you are doing. But it NOT Twitter.
  • Don’t post more than 1 time per day
  • It’s not the place for personal details
  • Do post using your professional keywords

Twitter Rules of Intimacy

  • This is the place to be personal, and you should be at least 80% of the time
  • The more you tweet, the more followers you’ll get and the better your network
  • Don’t try to sell people anything, and likewise, only tweet about your job search 5-10% of the time
  • Interact, thank people for re-tweeting and reply to direct messages

Facebook Rules of Intimacy

Just a quick note, said that 34% of employers rejected someone based on what they found on Facebook. Be Careful!

  • If you don’t want to use Facebook for your job search, then lock it down. Make sure employers can’t get in there.
  • If you do want to use Facebook for your job search, decide if you’ll let strangers see your profile and keep it clean
  • Delete obscene photos, games or applications as well as messages from friends that won’t go over well
  • Option: if you want to keep Facebook for friends but still want to leverage it for your job search, just start your own Fan Page

Some friends of mine decided to call in sick to work and go surfing. They took some great photos of their time at the coast and one friend posted on the other friend’s wall, “We should call in sick more often”.

Their boss had access to their profiles and was checking up on them. Yikes. They didn’t get fired, but they aren’t on good standing either.

Take time to learn the social rules of each community and then follow them. Remember, quality of interaction is WAY more important than being able to post to 40 sites at once. I’d rather have one good cookie then a bag full of bad ones.

What are your reactions to this post? Do you have a funny story to tell? More advice for other readers? Please share them in the comments below.

Originally posted 2009-09-14 08:02:52. Republished by Blog Post Promoter

Sep 29 2014

A recent CNN Money feature made the point that smaller businesses are adopting twitter and other social media outlets to find candidates. Why?

First off, recruiters are expensive — and posting to job boards costs money.

Second, smaller businesses are looking for creative folks who are willing to share their work portfolios online.

Third, social media interactions help hiring managers figure out who you are. One bad hire for a small business has WAY more consequence than for a large corporation.

“It can give you deeper insight into a potential employee,” says David Bowman, Lucrum’s director of marketing. He notes that this more personal approach to hiring can benefit smaller businesses, which often place a premium on finding employees who fit the company culture. “One bad hire for a small company can be a death knell,” he says.

Finally, social media allows small companies to find specialists — and find them more easily. One company even skipped LinkedIn and went straight to a Drupal users’ community to find their next hire.

You can read the whole article on CNN Money online.

Originally posted 2009-08-28 12:18:38. Republished by Blog Post Promoter

Sep 22 2014

funny-chinese-sign-translation-fails-10I tell my clients that they will be Googled as surely as it will rain in Portland. The latest survey said that 81% of employers WILL Google candidates.

Online reputation management is a critical piece of your online job search. There is just no getting around it.

Quick story, when I Googled my name 1 year ago, I was a convicted felon and a prolific New York Gynecologist, neither profession was something I wanted to be connected to. So I embarked on a campaign to bring the real “me” to Google’s first page. Now, my LinkedIn Profile comes up on Google’s first page.

Job Seekers, follow these easy steps below to finally get a handle on your internet reputation!

Assess the Current State of your Online Reputation

1. Google your name and notice how many times the real you comes up on 1st page, and on the 1st 3 pages.

2. Use to search your name…does the real you come up?

3. Depending on these results, you may have a lot of work ahead of you to begin to rebuild your name. Use this data to figure out how much time you need to be spending on this project.

Bury the Dead, Plant a Tree

  1. Traditional SEO (search engine optimization) suggests that the more times your name shows up on highly reputable websites, the higher it will rank on the results page.
  2. So in order to knock down the stuff you don’t want, you have to build the stuff you do want.
  3. Collect a list of professional portfolio items that you can share…and post them on the appropriate sites. For example, if you have developed Power Point presentations, then load them onto with your name all over it. If you wrote articles, then publish them on ezineArticles. If there are videos of you, put them on YouTube.
  4. Now, link as many of these shared portfolio items together. Link your Slideshare to your LinkedIn, Link your YouTube Video to your VisualCV and so on.
  5. Establish as many online portfolios as you can. In addition to LinkedIn, and VisualCV, you can set up, Facebook Fan Page, Twitter, Plaxo and hundreds more.

Don’t expect results right away, sometimes this can take several months depending on how many other search results you are trying to displace. Be patient and stay consistent in your efforts.

If you have a unique situation or any more tips to add to this, please comment below.

Originally posted 2009-09-08 11:39:26. Republished by Blog Post Promoter

Sep 18 2014

As we become more globally connected the world of recruitment is becoming vastly different. Your first impression is no longer made in the interview but on the internet. This infographic explores the exciting frontier of online recruitment and examines how the internet is shaping the workforce of tomorrow.

Every month there are over 300 million google employment related searches and a staggering 94% of recruiters use or plan to use social media for recruiting. The internet has shaped the way in which we interact with the world, and the way in which we both look for jobs and source candidates with almost half (49%) of all employers who used social media to hire saying they found an improvement in candidate quality.

It is estimated that just over half (51%) of all current employees are either actively looking for a new job, or are open to the idea. It has never been more convenient to look for a job, with 43% of job seekers have used their mobile device to look for a job. The world of recruitment is a different place, and the millennial generation are providing a catalyst. Three in four (73%)  of 18-34 year olds found their last job through a social network, and 35% of this younger generation are optimistic about the job market versus just 11% of the ‘baby boomer’ generation.

When it comes to job searching and social media LinkedIn leads the way with 300 million users, the equivalent of just under the population of the USA! Today there are over 1 billion LinkedIn endorsements, and 2.1 million professional LinkedIn groups. Recruiters are actively searching social media as part of their jobs, with over nine in ten admitting that they review a candidate’s social profiles.

There are several items on a profile that can have a negative effect on your chances, with 83% of recruiters saying they would have a negative reaction to posts relating to drugs, 71% disapprove posts of a sexual nature and 65% are not inclined to hire a candidate with profanity on their social profiles. Interestingly, six in ten recruiters say that any spelling and grammar errors on a post would have a negative impact on a candidate’s chances, while 65% said any references to volunteering or charity work would be received positively.

Feel free to check out the infographic below courtesy of Brighton School of Business and Management!

Sep 17 2014

Update 10/14/2014

LinkedIn enters a class action lawsuit for this reference checking feature. They claim this feature has cost people their jobs.

You can read the suit here. Maybe you’ll make a dollar if you join.

I’ll keep you updated as the story progresses, but it might take  years.


Ok. Let’s just get this out of the way. When someone has a premium LinkedIn account, they can pull up a list of contacts that you “may” both have in common.

This feature is called, “Search for references”.

If someone does a reference check on you, he or she gets a list of their own 1st or 2nd degree connections that may have had some overlap with your work or education history.

The feature got rolled out on the down-low and there hasn’t been much talk about it.

Sep 15 2014

These has been some buzz on the internet recently about the time-sink risk of using social media and what to do about it.

Recent Forester research reported that 4 out of 5 Americans are active in creating, participating in or reading some form of social media.

If you love being online and in front of a computer, then that’s OK. But what happens when you’d rather not spend so much time Smoozing online?

A recent article in the Miami Herald suggests 4 strategies, I’ll highlight the 2 I think are most relevant to a Job-Seeker.

Setting Boundaries

Task Boundaries Amy Webb, CEO of Webbmedia Group, a social media consultancy suggests task oriented boundaries. Time limits create an uneasy pressure for her.

She starts her internet session with a goal in mind and finishes when that goal is finished

Time Boundaries For some, the time limit strategy works best. In this case, a timer or timer type of application could work. Check out Leechblock.

Checklists This is my personal favorite, which is not mentioned in the article. I like to make a list of all the things I need to do online to maintain and grow my reputation on a daily and weekly basis. I do my daily checklist in the morning and my weekly checklist on Fridays. I will elaborate on this approach in a later post


For many, social media is a lifestyle. More than just the stereo-type Gen Yer glued to the cell phone, this is a working reality for a lot of people in any generation. Many retired people are drawn to Facebook because it allows them to stay connected with their whole family. Other’s love being in contact with their network, while in line, at the dentists office.

For the rest of the article, visit the Miami Herald.

Are you using one of these strategies and willing to share your experience? Please feel free to comment below.

Originally posted 2009-09-17 18:58:05. Republished by Blog Post Promoter