I gave a presentation on how to use social media for a job search yesterday. I explained HOW it get’s you job interviews faster. I explained how 80% of companies use it to find their next employee. I showed why job boards don’t work. And I still got this comment response to my question: Do You Feel this Info Will Help You Find a Job Sooner?
I’m not convinced
That’s fair…if you want to NEVER find a job.
I don’t care how old you are. Social Media is not about that. It’s a shift in the way we are communicating. Are you able and willing to adapt?
Guess what, employers want to hire people who are adaptable.
Using social media demonstrates this very ability.
If you are not convinced you should be using social media as the central hub of your job search, watch this video:
I get asked this question fairly often—mostly when I’m reviewing images with a client after their photo shoot.
Oddly enough, when I ask them if they noticed every shot in my portfolio is decapitated the same way, the answer involves a look of astonishment.
It seems the only heads we’re worried about are our own.
Anyway, what does the top of your head have to do with the impact of your profile photo? Everything…and it boils down to nature, beauty, and the math that binds them.
When composing an image, a photographer should take into account its intended purpose and placement.A headshot isn’t just a photograph of your head; it’sthe leading edge of your personal brand. In other words, it’s supposed to be about YOU; not your torso, not your tie, not the backdrop, and—unless you’re Mikhail Gorbachev—not the top of your head.
This is particularly true for placements like LinkedIn or other social media outlets where profile photos are compact in size, but critical in function. Consider Kirsten’s photo below, shown here in two different versions of the ubiquitous square crop.
Employers are looking for their teams to always have an open and effective form of communication within the organization. In the changing work environment,managers need new team members to have soft skills to keep up with new communication dynamics. In a recent survey, 73% of business leaders feel that soft skills are just as important as job-specific skills.
Job seekers should leverage their communication skills when applying for jobs. This could mean finding the hiring manager to send an introductory message to on LinkedIn. In an interview, highlight how collaboration and cross departmental planning is instrumental to a successful business.
This infographic by Queens University of Charlotte highlights what employers are looking for in new employees and how to incorporate new forms of technologies and social media to improve communication within a company. Take a look and let us know your thoughts in the comments section!
I was reading Chris Brogan‘s newsletter and really resonated with a paragraph of his about how using the same message across all social media platforms is just wrong. He didn’t spend much time on it, though, so I want to elaborate.
By the way, Chris Brogan is at the forefront of social media and internet marketing. He’s been blogging since 1998 and is considered by many to be one of the leading internet marketing gurus. Here is what he said that caught my eye:
I don’t like using a service like Ping.fm to send one message across multiple platforms. It’s lazy. It’s mechanical. And the platforms all have a different vibe.
First off, Ping.fm is a social media aggregation service. You input all your social media logins and then from a single interface, it sends out updates. A lot of people like this service because it seems efficient and a time saver. And it is.
But Chris’s problem with it stems from the way you interact with, say Facebook, which is totally different from how you would interact with a more formal community, such as LinkedIn.
As a job seeker, your asset is time. If you were blogging and marketing for a business, then Ping.fm and other shortcuts might make more sense. But you’ve got too much to lose by ignoring the rules set out by each platform. So, just as a frame of reference:
LinkedIn: The most professional outlet you have. ALL of your updates need to be professional and somewhat formal. Generally, there needs to be a professional reason for you to connect with anyone here.
Facebook: More casual is okay. You can keep things personal. Just remember that a potential employer might get a glimpse if you aren’t paying attention to your settings. The rule of thumb is that Facebook friends should be friends, or have a good reason to connect.
Twitter: Anyone can connect with anyone. There doesn’t need to be a reason or an introduction. A good rule of thumb is to tweet about personal (not too personal!) things about 80 to 90 percent of the time. The remaining 10 to 20 percent of your tweet material can be about what type of job you’re looking for or trying to reach out to certain companies.
If you did a blanket post on all of these, it would come across weird — you need to frame your content according to the style or format of the different media.
I have found a tool that doesn’t require blanket posting, but still allows you to aggregate your profiles. It’s called DandyID. I’m just getting started with it, and I love the analytics. I can see who is looking at which social media profile. This helps me focus my communication message on a specific platform.
Play around with it, or stick around and check for updates, because I’ll be reporting back to you on how I use it and whether it is worth signing up.
Let me know what you think of this post — or what you think of DandyID if you check it out! Your comments are always welcome, and useful for others.
In preparing for a webinar with the US Department of State next week, I was curious about the current state of international professional networking sites. The question I have is this: Is it still worth joining and networking on country specific professional social media sites?
So I ran some Google Trends data and wasn’t surprised to see LinkedIn quickly catching up with traditionally strongly held regional networks, Viadeo in France, Xing in Germany and VKontakte in Russia.
From this data, it looks like LinkedIn has overtaken Viadeo in France overall. However there are some regions that seem to prefer Viadeo, namely Rhone/Alps and Ile-de-france.
In Germany, although LinkedIn is widely adopted, Xing still maintains a majority for all major areas.
Oddly, in Moscow, LinkedIn has a search volume of 42 whereas the native VKontakte only has 33. However, the rest of Russia still seems to prefer VKontakte. Just keep in mind that VKontakte is not a professional site, per say, so this comparison might not be fair.
Taking a look at the global interest, if you are looking to cover all your bases, LinkedIn is clearly the best choice for overall traffic volume spread out among the widest net of countries. Area specific networks are great if those are the countries you want to work for, but probably won’t help you outside those geographic areas.
It’s clear that social media platforms are essential for everything online.
Increasingly, LinkedIn is now considered as one of the largest networking platforms in worldwide and became the sourcing tool of choice among all other social networking sites.
LinkedIn involves in networking more than a casual acquaintance and can give you access as a marketing tool for better customer services, finding your next hire, connect with friends of your interest, to share & get updated news, and even points of sales and business.
LinkedIn proved as a best social networking site for the employers who use it for both networking and recruiting. As this site is coming under the popularity of social recruiting, so it is a proper way to build and balance a company’s career site as well as keeping you up to date with industry news.
More than 94 percent of the total recruiters who use social media are prefers to connect with LinkedIn to became an active user, also getting and sharing relevant information related to their requirement fields.
Just take a look at the infographic courtesy of DegreeQuery.com to learn about how to build and manage your professional network with LinkedIn, and its popularity towards success.
Before we get started, I would like to apologize to Derek Weeks for the quality of the video. This was my first time recording a Skype conversation, so the video and audio aren’t great. Actually, by the end the voices don’t quite sync up. (Yes, I am a cheapskate and used the free trial version of Call Record, and yes, I did eventually pay the $20 for a license.)
But for my readers, don’t let that fool you. The information Derek reveals is POWERFUL.
Derek Weeks is a hiring manager as well as a LinkedIn power user for over 5 years.
Over 750 REAL connections; he doesn’t play the numbers game
Over 40 REAL recommendations
Career success though connections made on LinkedIn
Member of elite group of LinkedIn users
From the video, you will learn the importance of having a simple, clear and short profile summary. A company gives your entire profile about 90 seconds — the first 30 seconds are spent reading your profile. If the profile isn’t compelling, the hiring manager doesn’t even bother with the rest of it.
He discusses a hugely powerful technique that will allow you to get in touch with your target company’s customer base so that you can add real value to your conversations during an interview. Imagine being able to say, “Well, I’ve had several conversations with your customers and they love your product features….”
He tells how he averted disaster by finding the dirty laundry on a company that wanted to hire him — thus avoiding a potentially career-killing move. This illustrates how important it is to find out if your target company is actually a fit for you.
When I first got assaulted by the buzz around mobile job search, I was skeptical. My first thought was, “Ok, so what can I do on my phone that I can’t do on my laptop faster.”
But after researching some of these innovations, I realized that there are indeed things that a mobile device has over a computer.
Your mobile device is always with you (convenience)
Your mobile device is location aware (GPS)
Your mobile device was built to record video and images from your everyday life
These features make it possible to do certain things, like scan business cards, read flashcards in line (or on the can), and even locate possible networking connections based on where you are standing.
My advice, then, is to not simply use these mobile apps to replace things you can do better on a laptop, like format a resume or type an email. Rather, use them for their strengths.
Below, I outline some of the more useful apps I’ve found (i.e. this is not a complete list, rather, it’s a recommendation list).
If you’ve discovered and used an app that is not on this list, please let me know in the comments below. Maybe I’ll add it on!
This infographic first appeared on Jobvite.com last February 6, 2014.
Did you know that more than half of all people who are currently employed are either actively looking for a job or open to new opportunities? It’s true. And a full 71% of the U.S. workforce is currently on the job market.
The numbers don’t lie. Jobvite’s 2014 Social Jobseeker Nation report provides real-world data on how today’s job seekers search, act, and think when it comes to social media and job hunting.
Probably the most important set of numbers in this 2014 study is the number of people finding work with Facebook (75%) and how many job seekers even use LinkedIn (36%). In contrast, recruiters prefer LinkedIn 29% more than Facebook. Makes you wonder where the miscommunication is!
Take a look at this new infographic to learn which social sites provide the greatest value for jobseekers—and how you can capitalize on these statistics in the war for talent.