Social Media

“Social Media Means

You Can’t Hide”

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Interview with Brand-Yourself.com CMO

Brand-Yourself.com is a 2 year old start-up run by students at Syracuse University. My interview today was with their CMO, Trace Cohen. Trace is running their PR and outreach including speaking about the benefits of social media for job seekers. We’re definitely... read more

Brand-Yourself.com Tutorial

If you’re interested in getting a handle on your online reputation, this is the best tool out there. Check out this video tutorial that will walk you through how to set up an account, how to improve your hire-ability-index and set up your own blog for free in... read more

How to use LinkedIn to get multiple job offers

Most job seekers follow what could generously be called the black hole strategy.  They “update” their resume, trawl every job board available, and just start shooting out copies of their resume everywhere they can.  Day after day, they send out dozens of resumes, so... read more

You WILL Get Googled…Are You Afraid?

I tell my clients that they will be Googled as surely as it will rain in Portland. The latest survey said that 81% of employers WILL Google candidates. Online reputation management is a critical piece of your online job search. There is just no getting around it.... read more

Another New Hire Found on Twitter

A recent CNN Money feature made the point that smaller businesses are adopting twitter and other social media outlets to find candidates. Why? First off, recruiters are expensive — and posting to job boards costs money. Second, smaller businesses are looking for... read more

Social Media as Tool, not Distraction

These has been some buzz on the internet recently about the time-sink risk of using social media and what to do about it. Recent Forester research reported that 4 out of 5 Americans are active in creating, participating in or reading some form of social media. If you... read more

Career Advancement: The Uphill Climb

Career advancement is one of the major aspects of human development. It is the process through which an individual’s identity is formed in the society, ultimately affecting other aspects of human development. People judge the capability and talent of a person... read more

Video Resume Ideas

Originally posted in 2010… Hey Gang, I just want to say that I love my Mac. I used it to put together a pretty slick video résumé yesterday in just a few hours. I often talk about standing out from the crowd, and I believe video is the way to do that. That being... read more