Interview with Brand-Yourself.com CMO

Interview with Brand-Yourself.com CMO

Brand-Yourself.com is a 2 year old start-up run by students at Syracuse University. My interview today was with their CMO, Trace Cohen. Trace is running their PR and outreach including speaking about the benefits of social media for job seekers. We’re definitely...
Brand-Yourself.com Tutorial

Brand-Yourself.com Tutorial

If you’re interested in getting a handle on your online reputation, this is the best tool out there. Check out this video tutorial that will walk you through how to set up an account, how to improve your hire-ability-index and set up your own blog for free in...
You WILL Get Googled…Are You Afraid?

You WILL Get Googled…Are You Afraid?

I tell my clients that they will be Googled as surely as it will rain in Portland. The latest survey said that 81% of employers WILL Google candidates. Online reputation management is a critical piece of your online job search. There is just no getting around it....