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Mar 22 2013

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Social media may be the key to our economic recovery. At least that what Marketing Expert Chris Brogan feels in his recent e-book called, “Using the Social Web to Find work”.

With social media, “there are ways one can connect to like-minded people and perhaps find the job they need to keep themselves afloat in the coming months and year.” he states.

LinkedIn Tips from Chris Brogan

It is no surprise that Chris focuses most of the book on LinkedIn usage.

It is, afterall, the big gorilla in the room.

And I really LOVE his take on it. For example, he mirror’s my advice that the Headline is the most important part of your profile.

Why?

Because it is the first thing someone sees when you connect with them. First impressions go along way.

He also suggests:

  • Include your current company in the headline, otherwise, it might look like you are solo
  • Update your profile summary every 2 weeks, keep it fresh and write it from the perspective of the potential employer
  • Be generous with giving out recommendations to people you can vouch for
  • Connect with as many people as you can, but only recommend people you can personally vouch for

Chris Brogan on Twitter Job Seeking (or Networking)

I get countless requests from readers asking about how to use Twitter to find a job. In fact, I’ve dedicated an entire 6 video module to it in my video course.

Though my method isn’t quite as involved as Chris’s, I think it still has some merit.

Here, Chris does a nice job pointing out that Twitter is all about relationships and that your network shouldn’t be dependent upon any central hub.

Do you realize there are thousands of great minds all plugged into the same conversation who could help each other with your goals? Activate

The trick is this- don?t make me or anyone the hub. Lead. Find your groups. Reach out. Set group goals. Execute. Move to a new group. Fluid.

This is his 9 step process for networking on Twitter:

  1. Be clear out your goals, write them down. Think about how you can help other people achieve their goals.
  2. You need to have credibility. A blog is a good way to get it. I also think you can use your LinkedIn profile instead
  3. A photo of you on your blog or LinkedIn profile is essential for building trust
  4. Start a database of your contacts. Record their name, twitter handle, phone number and capabilities.
  5. Use Twitter to ask questions. This helps you gauge what are important issues or not. (Also, asking good questions makes you look smart.)
  6. Use search.twitter.com or Twellow to find likeminded, interesting people to connect with
  7. Send @ messages to them and see if they would like to connect or collaborate
  8. Invite them to your database of contacts. Let them in on your network, (yes, that’s the scary part. You’ll have to trust Chris on this one and try it for a round or two)
  9. Collaborate, build the relationship and build something together. Bring even more people into the fold, and so forth.

Bonus Round

The rest of the ebook give killer tips on blogging as a job seeker, and insight into other social medium. Such as social bookmarking, FriendFeed and more.

The only thing I don’t agree with is the use of Craigslist. You have 36 minutes from the time a job is listed on Craigslist to get your resume seen. After that, forget it.

The only benefit of Craigslist is doing some company research, and finding out who’s hiring around town.

Overall, Chris Brogan’s ebook for job seekers is an invaluable resource, and best of all, it’s free.

You can download Using the Social Web to Find Work here.

Originally posted 2009-12-13 13:42:31. Republished by Blog Post Promoter

14 Responses to “REVIEW of Chris Brogan’s FREE E-book: Using the Social Web to Find Work”

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  4. Anonymous says:

    Great critic Joshua. By the way I did see he responded have you guys been able to connect in real time. You two definitely complement one another, and your passion comes out in your writing. Keep up the great work, Sir.

  5. Chris Brogan says:

    Hey thanks for reviewing this! I wrote it to be helpful to so many of my friends who were having some trouble finding work, and so far, it holds up pretty well, even given that I wrote it a little while back. Glad to see your thoughts. Thank you. : )

    • Hi Chris, Thanks for your comment! I could tell it was written with love :)
      I would be honored to send you a copy of my forthcoming book for review on your blog, “Job Searching with Social Media for Dummies”. If you are interested in getting a copy and reviewing it, please let me know. Thanks! Joshua

  6. Sean Harry says:

    Thanks for sharing this great resource, Joshua. I’m heading over to Chris’ website to download the eBook and pass it along!

    I do have a bit of a different take on LinkedIn, however. I have a personal rule that I will not connect with anyone on LinkedIn unless I have had a significant conversation with them. Otherwise, what makes LinkedIn any different than the phone book? Many people ask me to introduce them to one of my contacts. If I don’t know that person I can’t really make a warm introduction. If I can’t make a warm introduction, then what’s the use.

    I understand that a lot of people will connect with anyone, but my philosophy and practice are a bit more “discreet” than that.

    Sean

  7. Sean Harry says:

    Thanks for sharing this great resource, Joshua. I’m heading over to Chris’ website to download the eBook and pass it along!

    I do have a bit of a different take on LinkedIn, however. I have a personal rule that I will not connect with anyone on LinkedIn unless I have had a significant conversation with them. Otherwise, what makes LinkedIn any different than the phone book? Many people ask me to introduce them to one of my contacts. If I don’t know that person I can’t really make a warm introduction. If I can’t make a warm introduction, then what’s the use.

    I understand that a lot of people will connect with anyone, but my philosophy and practice are a bit more “discreet” than that.

    Sean

  8. Victoria says:

    Great review – I’m going to download it right now!

  9. Victoria says:

    Great review – I’m going to download it right now!

  10. Joshua, thanks for capturing the highlights from Chris’s book. I found your comment re Craigslist particularly interesting. It never occurred to me that the time window would be so short, but it stands to reason, as anybody who has posted in the free section of Craigslist could tell you.

    Do you by any chance know how near real time the Craigslist RSS feed runs? You could rig the RSS to a cell phone and instantly send in your resume when the ad is posted.
    .-= Mike Stankavich´s last blog ..How to Securely Access Your Home or Small Biz Network From Anywhere in the World (Part 1) =-.

  11. Joshua, thanks for capturing the highlights from Chris’s book. I found your comment re Craigslist particularly interesting. It never occurred to me that the time window would be so short, but it stands to reason, as anybody who has posted in the free section of Craigslist could tell you.

    Do you by any chance know how near real time the Craigslist RSS feed runs? You could rig the RSS to a cell phone and instantly send in your resume when the ad is posted.
    .-= Mike Stankavich´s last blog ..How to Securely Access Your Home or Small Biz Network From Anywhere in the World (Part 1) =-.

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