Some job seekers still think in terms of the old job market paradigm. The old paradigm said:
ALL OF THAT HAS CHANGED, FOREVER…
The realities of the new job market have shifted the job seeker’s paradigm on its head. Now, most jobs never even see the light of a public posting. Many companies have laid off corporate recruiters leaving hiring up to the line manager, who doesn’t even get paid for that task. And candidates are not expected to stay in any one job for more than two years.
The only thing consistent from job to job in your career is You. Your brand is going to stay with you until you retire. Oh, it will change and adapt. But You will still be recognizable.
If anything is important for your job search, then Your personal brand is the most critical and most overlooked step to finding a job in today’s market. By reading and following the suggestions in Personal Branding for Job Search Success: How to Uncover, Align & Pitch Your Brand So You End Up in the ‘Yes’ Box, you have already differentiated yourself from the other 299 people applying to your dream job. Click here for a preview of Personal Branding for Job Search Success.

“Personal Branding for Job Search Success is a well thought out guide to help Generation Y students brand themselves as stand out, necessary additions to an organizations staff. With the majority of open positions at companies never being publicly posted, it is necessary for new entrants into the workforce to become known within their network as an expert in your field.” – Keith Petri, eBranding.me