In 2010, the landscape for job seekers continues to change as the world around us changes. As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use social media as part of their professional jobs, the impact it has on the job seeker is tremendous.
However, most companies are still trying to figure out how to use social media, and initial planning usually starts with the social media marketing strategy. What hints for the job seeker might social media strategies that businesses implement have? A lot.
First of all, think about why companies are now starting to show up on Facebook Fan Pages and Twitter: because that’s where you are. Just as companies decided back in the early ’90s to create a “Home Page” on the Internet (and there was debate about the need of it back them), companies are currently struggling with not so much the “why” but the “how” to engage in social media.
And for their strategic planning, they are often hiring social media strategists like myself to do the planning and potential implementation.
Do you have your own social media plan for your job search?
Up until now, the tools for your job search were simple:
- Get your resume ready
- Contact your references
- Practice for interviews
- Look for jobs, often entailing registering with and looking at various job search sites
Of course, when we look for jobs now, it is less in the newspaper and more on Internet sites. In 2009, many job seekers became savvy and realized that, since most of the jobs never get advertised in the first place, they needed to Windmill Network and build up a large network that could help them navigate through their target company list and provide other invaluable advice. As a part of that, and in order to network outside of their network, which is where the value of networking lies, most have already created a LinkedIn profile and are using the site in one way or another.