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Dec 14 2010

Joshua,
I noticed that you help MBA’s who are frustrated with their job search.  I’m not at that point yet, but I have dilemma.  Although I earned an Executive MBA, I’ve worked in an operations environment for the past ten years.  Most of the jobs that require an MBA ask that you have 1-2 years experience in acctg/finance/P&L.  I don’t have experience in either of those.  I am contemplating going back to get a graduate certificate in accounting and am also considering the healthcare industry.

However, I’m afraid that if I earn a certificate or degree, I still won’t considered because I don’t have the experience.  What would you suggest?

Thanks, V.P.

Dear V.P. I totally understand this dilemma. Experience or Education. It’s a catch 22. I don’t qualify for the industry that I would like to work in, so I need an education. After I get an education, I still don’t have the experience…so did I even need the education?

I would like to offer a few things to consider when making your decision about this. Let me preface this with a statement from the core of my values, I believe that there is no higher pursuit then education. However, I do NOT think education is the only factor in having a successful career.

Here’s why. The quantitative parts of our resume, such as years of experience, level of competence in certain skills and the level of our education  fall into a category I call “commodity”. As you already know, a commodity has no unique qualities. It is traded at a price the market will bear, no more and no less.

Commodity trading is an economic indicator because it has NO surprises. “I can trade candidate 1 with candidate 2 because this one has 1 more year of education than the other.” is a common thinking pattern for hiring managers. Plugging into this mindset is the surest way to the middle of the resume pile. At the very least, it get’s you a 30 second glance at your resume.

At the very best, it get’s you an occasional interview.

The Cult of Personality

In contrast, let’s look at why hiring managers make the decisions they make. Accept the fact that no matter how professional we pretend to be we are all humans. And humans make emotional decisions.

Repeat, EVERY decision anyone makes is emotional.

We aren’t looked over because we are not qualified (within reason of course), we are looked over because we have failed to make an emotional connection with another human.

When we look at our career from the standpoint of relationships, we move ourselves from “commodity” to “personality”.

The question become less about “can you do the job” and more about “who are you, as a person” and what value can you bring to the table.

Now, with this framework, let’s look at your question one more time. I believe you may be limited your options by only giving yourself two options, education/experience.

Let’s introduce a third and fourth and see what new possibilities that opens up for you.

Beyond Commodity

First, let me introduce the dimension of relationship. Who do you know in the health care industry? Do your contacts, having known you for you, agree with that written requirement to have 1-2 years in acctng/finance/p&l? Do they see the value that you can bring by having 10 yrs experience in operations?

If you don’t have these relationships, what can you do to form them?

Second, let me introduce you to Mr. You. Mr. You is an expert in your field. You take your assets, 10 yrs in operations and MBA, and apply that to healthcare. You begin to write articles sharing how you think healthcare operations could improve.

You begin to comment on NY-Times articles that have it all wrong.

You blog.

You have something to say, and you say it to the right people.

By leveraging LinkedIn and other social media tools you slowly become an “obvious expert”. Soon, you’ll find people beginning to ask you for advice.

And these people will remember your name when a job opening comes up. And THEY want YOU, (not the other way around).

Jump-start your Online Reputation

I strongly urge you to have your online reputation professionally audited. You will find that you will be able to generate new and powerful relationships through online referrals. And that pretty soon, the question of how many years P&L experience you have will become irrelevant.

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Joshua, You say: "EVERY decision anyone makes is emotional." A wiser word you seldom utter.

I coach my business & life clients that:

"People are persuaded by emotion backed up only by enough logic so they don't look foolish when they have to justify their decision!" ~ gfp '42™

@GaryFPatton
http://is.gd/1DCOm

Absolutely. Every, all, all the time, everyone....these types of statement are usually sweeping generalizations I try to avoid. So when I used "every" in this post, it certainly was deliberate. Thanks for sharing your quote. Some how reasons often become rationalizations later on. Probably partly due to our 3 brains not working together. Thanks for the comment!

Very nice Site number one topic Thanks you..

Thank you for this very useful information.

Joshua, love the education quote, but from the context it sounded like the "education" VP mentioned was formal. I recommend people to read best-selling business books and follow thought-leaders blogs and Twitter. Of course, no news for you, but would you agree?

Tie that in with some practical experience (depending on the industry of course) and that trumps anyone just adding three letters to their name. I was told by one popular HR blogger his MBA was the biggest waste of money ever.

-@bcroke (trying to decide if more schooling is worth it)

Some good information here. In today's economy, if a person's resume is just a neat PDF listing skills and bullet points they're in big trouble.

As you said, hiring decisions (or all decisions for that matter) are based on emotion and personal connections. Today, job seekers can show their personality and authority through their blog posts and comments. Even personal comments on Tweeter or Facebook can take the place of a friendly lunch interview.

If a manager has to choose between two equally qualified candidates, he or she will likely pick the person with a strong online reputation.
As Mike said, "Anything you can do to establish credibility and gain notice ... can help bypass the filters and get you out of the commodity space".

"I believe that there is no higher pursuit then education." That's funny. :)

Education is the ONLY thing that cannot be stolen from us. They can take our land, our pride and our human rights, but education is ours.

Good advice, esp. for people in embattled industries... like media. I have some former students killing it in journalism school, and I keep telling them to treat their careers like entrepreneurs. Buy up their personal domain names, build a personal list, etc etc-- because they can't rely on media companies hiring them. Only a few are hearing me, because the whole culture of getting good grades & degrees is a hard thing to break out of...
.-= William @ DIY Video Marketing´s last blog ..Content Pollution =-.

We are all entrepreneurs in a way. I totally agree with you. Even people who have jobs, afterall, the average time at a job is 2 years. It doesn't make sense to start and stop our personal branding every 2 years. Have you read any Steven Pinker: http://www.ted.com/talks/steven_pinker_chalks_it_u...

Joshua, very good point - it's difficult to overcome the pattern matching filters that get applied if you stick with the usual channels of submitting your resume and crossing your fingers. Anything you can do to establish credibility and gain notice outside of what you put on your resume can help bypass the filters and get you out of the commodity space.

I'm reminded of a coworker who referred to himself in jest as a "Handsome Fungible Asset" as an attempt to point out the foolishness of considering employees as interchangeable parts.
.-= Mike Stankavich´s last blog ..How to Securely Access Your Home or Small Biz Network From Anywhere in the World (Part 1) =-.

I'm sure your Fungable Asset friend would laugh at the idea of Human Resources, as if humans are nothing more than building blocks for the survival of a company. Sometimes, I think we forget the reason WHY we do things. Small IS beautiful. Isn't it.

Good advice, esp. for people in embattled industries... like media. I have some former students killing it in journalism school, and I keep telling them to treat their careers like entrepreneurs. Buy up their personal domain names, build a personal list, etc etc-- because they can't rely on media companies hiring them. Only a few are hearing me, because the whole culture of getting good grades & degrees is a hard thing to break out of...
.-= William @ DIY Video Marketing´s last blog ..Content Pollution =-.

We are all entrepreneurs in a way. I totally agree with you. Even people who have jobs, afterall, the average time at a job is 2 years. It doesn't make sense to start and stop our personal branding every 2 years. Have you read any Steven Pinker: http://www.ted.com/talks/steven_pinker_chalks_it_u...