Social job seeker: One who uses social networking platforms and tools in order to find employment.

According to some sources, these job seekers may be at an advantage than those who use more traditional methods. Studies show job seekers who use social media are more likely to find work. This may be because of network connections or ease of access. Regardless of the study though, using social networking in the job search is the new, more efficient way to find work.

While using social platforms in the job search process isn’t unusual, what may be unusual is the way some job seekers go about the process. To illustrate, check out these three unusual ways the social job seeker finds work.

The campaign

The campaign approach is simple to understand: Use social networking in order to campaign your way into a job. We saw this with the famous “Google, please hire me” campaign by Matthew Epstein. Through quirky content, an innovative website, and lots and lots of hype by some ambassadors, Epstein actually caught the eye of Google themselves. Although he didn’t land a job at the company, he did illustrate the power of social networking — and what can happen when you get others to do the talking for you.

Tip: If you take the campaign approach, understand that your content should reflect you. Epstein painted his expertise with a side of humor with in order to show what sort of candidate he was. You should do the same while allowing your personality to shine.

The video

Videos are a great way to show what kind of candidate you are. Not only are they are a fun visual interpretation of your skills and personality, they also stand out from the plethora of other applicants who use outdated methods. In addition, when posted on your social networking sites, a video has a broader range than just sending a resume or a cover letter to a potential employer.

There are numerous ways social job seekers can use videos in their search. You can transform your work history into a video resume. You can film a story about success stories. You can even get others to do the talking for you by way of recommendations. Whatever you decide, be sure to create a video which not only shows what sort of candidate you are, but also one that can easily be viewed and shared through your social sites. After all, if you took the time to create a video, you should also spread the word during your job search.

Tip: Make sure your audio, lighting, and sounds are up-to-date and fully functional. Watch the content on multiple browsers and computers, while also getting a friend or colleague to view your content before your video beforehand. This way, you will avoid any technical difficulties.

The backwards approach

Why not make the employer come to you? Social networking can do more than just show your accomplishments. It can show your accomplishments in a way which makes you a desirable candidate in your job search without even trying.

For example, posting a blog every day in regards to your industry makes you look knowledgeable. Inputting keywords into your LinkedIn profile helps you to show up in searches. Creating a website which makes employers audition for you, instead of the other way around, puts you in charge of your professional future. So, although these approaches may seem backwards, they are effective if they are done correctly. You just have to find what works for you and run with it.

Tip: The more places your name shows up, the greater your chances at getting noticed in your job search with minimal work on your end. Try to comment on blogs, get quoted, do some social networking, participate in Twitter chats, and even post your story on other websites. The more present you are online, the greater the chance you’ll have at being noticed.

There you have it: Three out-of-the-box ways the social job seeker can find work. Campaigning, videos, and attracting employers to you as a candidate are all great approaches at finding work in our digital world. So, get out there and do some social job seeking! More often than not, the results will likely be in your favor.

What do you think? What are some other unusual ways the social job seeker can find work?