A recent CNN Money feature made the point that smaller businesses are adopting twitter and other social media outlets to find candidates. Why?

First off, recruiters are expensive — and posting to job boards costs money.

Second, smaller businesses are looking for creative folks who are willing to share their work portfolios online.

Third, social media interactions help hiring managers figure out who you are. One bad hire for a small business has WAY more consequence than for a large corporation.

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“It can give you deeper insight into a potential employee,” says David Bowman, Lucrum’s director of marketing. He notes that this more personal approach to hiring can benefit smaller businesses, which often place a premium on finding employees who fit the company culture. “One bad hire for a small company can be a death knell,” he says.

Finally, social media allows small companies to find specialists — and find them more easily. One company even skipped LinkedIn and went straight to a Drupal users’ community to find their next hire.

You can read the whole article on CNN Money online.

Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nation's top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the job search and getting the right job right away, Get The Missing Manual for LinkedIn Success

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