A recent CNN Money feature made the point that smaller businesses are adopting twitter and other social media outlets to find candidates. Why?
First off, recruiters are expensive — and posting to job boards costs money.
Second, smaller businesses are looking for creative folks who are willing to share their work portfolios online.
Third, social media interactions help hiring managers figure out who you are. One bad hire for a small business has WAY more consequence than for a large corporation.
“It can give you deeper insight into a potential employee,” says David Bowman, Lucrum’s director of marketing. He notes that this more personal approach to hiring can benefit smaller businesses, which often place a premium on finding employees who fit the company culture. “One bad hire for a small company can be a death knell,” he says.
Finally, social media allows small companies to find specialists — and find them more easily. One company even skipped LinkedIn and went straight to a Drupal users’ community to find their next hire.
You can read the whole article on CNN Money online.
nice article enjoyed reading it
The best way to use Twitter for job seeking is by following the companies that you would like to work for.
@Naukri This is a good point you have made here.
Josh
your very welcome and thanks for the kind words, this is one of the few blogs that I contribute to – mainly because the format of some of the others that I play with is way too cumbersome. So kudos on the blog design.
Rob
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PS : I really like Ken – shortly I should have a VCV for you to look over
Rob, As always, great commentary. I’m glad you have you part of the community.
interesting that SMB is embracing Twitter for candidate search. Most social media marketing Genus types I know suggest only very targeted use of Social, as SMB resources issues make it more difficult to implement social like large organizations. For example on Twitter SMB may use the candidate search but fore-go more elaborate applications such as brand and reputation management.
My take is that All can benefit from even a very simple twitter presence with low overhead admin – you don’t have to get too elaborate for presence, engagement, traffic website routing and use in divining and refining product requirements
I believe that Social features like job search and other expanded services may lay the road for monetization for some of these guys. Social media concerns are each starting to embrace features of those with like function – e.g Facebook is implementing feature similar to those on Linkedin, etc.
Eventually I believe that there will be a convergence to (Rob Kidd Universal Internet ID) single ID repository across social media – this is a big jump to what I call open social – you will have one portfolio repository of your identities that can be customized and deliver to social outlets. There is incredible resistance to this in the proprietary world of now – but I believe this will change over time. Open is the trend!
We have yet to develop a viable Micro Payment system (selling services or products for pennies not $s). This might lead to a Tweet for a penny scheme. The point is it now becomes feasible to sell things such as Tweets, which were free, for say a penny. The secret to the money would be volume. Companies would probably be willing to pay for Tweets but individuals probably wouldn’t – there is a lot of devil in the details here.
Looking forward to videoing you in the Sept. 9 workshop
Cheers
Rob
Rob, As always, great commentary. I’m glad you have you part of the community.