Customers are at the heart of a business, and many companies invest huge resources into making their customer experience better. Ensuring customers get good service from their first interaction with a company to their last is a good way to keep those customers coming back, and customer relationship management software helps businesses do this.

If you’re a whiz with software or have experience working with CRM software and the know-how to get the best out of it, then this can make your very desirable in many industries. Creating the right customer experience is something modern businesses care deeply about, and your ability to use CRM software to help you do this can make you stand out when it comes to hiring time.


Making sales is a complicated process, and you need someone with the ability to keep track of their pipeline. CRM software helps salespeople by putting all the information they need in one place, keeping track of customer interactions, and helping everyone on the team stay updated.

They also provide lots of analytical tools which can help you make more sales and become more efficient. Not everyone knows how to get the most from their CRM software, so your CRM skills can make you stand out.

As a salesperson, your job is to guide the customer through the sales process, and the better you can work with the CRM system, the better you can do this.

Call Centers and Customer Service

These roles are all about collecting, storing, and accessing customer data, so it’s no surprise that CRM software plays a big part in these jobs.

CRM systems can help streamline the whole process, allowing you to access customer information, dial out, log new information, and many other functions all from one screen. When you’re answering customer questions, you need as much information available to you as possible, and that’s what a CRM system gives you.


CRM systems play a big role in IT in areas such as IT support. Again, information is key when it comes to fixing peoples’ IT issues, and you need to know how to effectively access that information.

A CRM system helps to facilitate support tickets for clients, allowing you to update the ticket with the relevant information. This makes it easier for you to resolve the customer’s problem, but even if you can’t help them, it makes it easier for you to pass the customer on to someone who can help them.


Many businesses access marketing features through their CRM system. Functions such as lead generation, campaign management, and email marketing can all be found in CRM software, so it can be very beneficial to have experience with the software.

So much happens in marketing that it can be hard to keep track of everything that’s going on. CRM software helps businesses keep track of lots of different aspects of their marketing, automating processes, and helping to make their employees more efficient.

Guest writers and carefully selected for Career Enlightenment. Thanks for reading!

Get the Missing Manual to LinkedIn Success

Enter your email address below to start... it's 100% FREE!

You have Successfully Subscribed!

The Missing Manual to LinkedIn Success

This 6-day email course will completely change the way you think about your job search. Give it a try at no cost.

Please Check Your Email to Get Started.