Social media may be the key to our economic recovery. At least that what Marketing Expert Chris Brogan feels in his recent e-book called, “Using the Social Web to Find work”.

With social media, “there are ways one can connect to like-minded people and perhaps find the job they need to keep themselves afloat in the coming months and year.” he states.

LinkedIn Tips from Chris Brogan

It is no surprise that Chris focuses most of the book on LinkedIn usage.

It is, afterall, the big gorilla in the room.

And I really LOVE his take on it. For example, he mirror’s my advice that the Headline is the most important part of your profile.


Because it is the first thing someone sees when you connect with them. First impressions go along way.

He also suggests:

  • Include your current company in the headline, otherwise, it might look like you are solo
  • Update your profile summary every 2 weeks, keep it fresh and write it from the perspective of the potential employer
  • Be generous with giving out recommendations to people you can vouch for
  • Connect with as many people as you can, but only recommend people you can personally vouch for

Chris Brogan on Twitter Job Seeking (or Networking)

I get countless requests from readers asking about how to use Twitter to find a job. In fact, I’ve dedicated an entire 6 video module to it in my video course.

Though my method isn’t quite as involved as Chris’s, I think it still has some merit.

Here, Chris does a nice job pointing out that Twitter is all about relationships and that your network shouldn’t be dependent upon any central hub.

Do you realize there are thousands of great minds all plugged into the same conversation who could help each other with your goals? Activate

The trick is this- don?t make me or anyone the hub. Lead. Find your groups. Reach out. Set group goals. Execute. Move to a new group. Fluid.

This is his 9 step process for networking on Twitter:

  1. Be clear out your goals, write them down. Think about how you can help other people achieve their goals.
  2. You need to have credibility. A blog is a good way to get it. I also think you can use your LinkedIn profile instead
  3. A photo of you on your blog or LinkedIn profile is essential for building trust
  4. Start a database of your contacts. Record their name, twitter handle, phone number and capabilities.
  5. Use Twitter to ask questions. This helps you gauge what are important issues or not. (Also, asking good questions makes you look smart.)
  6. Use or Twellow to find likeminded, interesting people to connect with
  7. Send @ messages to them and see if they would like to connect or collaborate
  8. Invite them to your database of contacts. Let them in on your network, (yes, that’s the scary part. You’ll have to trust Chris on this one and try it for a round or two)
  9. Collaborate, build the relationship and build something together. Bring even more people into the fold, and so forth.

Bonus Round

The rest of the ebook give killer tips on blogging as a job seeker, and insight into other social medium. Such as social bookmarking, FriendFeed and more.

The only thing I don’t agree with is the use of Craigslist. You have 36 minutes from the time a job is listed on Craigslist to get your resume seen. After that, forget it.

The only benefit of Craigslist is doing some company research, and finding out who’s hiring around town.

Overall, Chris Brogan’s ebook for job seekers is an invaluable resource, and best of all, it’s free.

You can download Using the Social Web to Find Work here.