Last week, LinkedIn sent out emails congratulating the top 1% and top 5% of their most viewed profiles.

Before you start jumping up and down with a sense of accomplishment, consider this.

LinkedIn now has 200 million users.

1% of 200M= 2 million

5% of 200M= 10 million

When was the last time you were excited to be one out of 10 million other people?

Granted, this was a brilliant marketing device which really made a lot of people feel special. And that’s a key ingredient when building an online community. But after some thought, the claim wear’s off to feel quite shallow.

What did you think when you got this email? Did you tell the world, only to later realize you were duped? Or do you feel like this truly is a great accomplishment? Would love to discuss.

LinkedIn's top 1%