If you are looking for a job in digital marketing, it may seem difficult to stand out from the crowd, especially if you do not possess very much relevant experience. One way to impress potential employers is to create a personal website or a portfolio site.
This way, regardless of how much real work experience you have, you can show prospective employers what you are capable of and that you understand the industry.
After all, if the digital marketing techniques that you use to promote yourself are effective, then it stands to reason that you will be able to apply those skills well for a brand or agency.
Onsite Search Engine Optimization (SEO)
When you create your website, it is important that you follow the latest search engine optimization best practices, otherwise, it is unlikely that anybody will ever see your page. The basic tenement of SEO is to make sure that search engines, such as Google and Bing, are able to read your website and provide useful information to their users.
When creating your site these are some of the most important SEO factors to consider:
- Title tags, descriptions, and metadata – are these technical elements appropriate to the content of your site?
- Keywords – are the keywords on each page relevant to your skills as a digital marketer?
- User experience – is your site responsive to different devices, such as smartphones, tablets, and desktops?
If you nail these SEO techniques then it is likely that lots of recruiters and employers will find your page. You may even land a job without applying for one.
Link Building (Offsite SEO)
Link building is another aspect of search engine optimization, which focusses on gaining links to your website from reputable sources. This is an invaluable part of your digital marketing toolbox, as search engines count each inbound link as a vote of confidence in your website. It shows the search engines that your page is an authority on a subject and is offering value.
Link building is often a case of nurturing relationships with multiple bloggers and publishers, and it may be difficult to develop a network of collaborators in a short space of time. For this reason, it may be necessary to enlist the help of an experienced company, such as Click Intelligence.
Once you have made your website, optimized it for SEO and started to work on getting some backlinks, it is time to populate your page with interesting content. In addition to an ‘About’ page and a rundown of your skills and experience, it is a great idea to start publishing blog posts about digital marketing. This will show potential employers that you understand the industry.
Start by completing a large amount of research on a particular topic. This could be an established marketing technique or a new trend. The key thing is to show that you have a clear understanding of your chosen topic, as this will help convince recruiters that you have the appropriate knowledge base and skill set to become a successful digital marketer.