Job Searching with Social Media Course Syllabus

Download the Social Media Job Search SyllabusYou didn’t become a career advisor to teach technology classes. You are in this profession because you want to make a positive difference in the lives of others, to guide them and assist them with their career choices.

Yet many career professionals recreate social media training programs all the time. They spend hours researching the latest news of LinkedIn, the scariest stories about Facebook and the oddest occurrences on Twitter.

Then they spend hours tirelessly assembling slides to present and marketing materials to attract an audience.

Why re-invent the wheel!

Over the last four years of research, writing  and training others on the most effective use of social media to advance their careers, I’ve developed a curriculum which you can start to use right away.

Don’t Teach Technology

A common question I get when speaking with career advisors is, “How can I stay up to date with all this stuff? I feel like my students are always one step ahead of me.”

The answer is to stop teaching technology. Your students don’t need to know how to use social media, they need to understand why.

Don’t ask a 21 year old to write a professional headline without giving  them some guidance as to what to say. They’ll figure out how to to navigate LinkedIn quite fine without your help. Believe me.

Furthermore, you can use resources like Grovo to curate video courses which are always up to date. As part of this curriculum I’ve created an online video training course with my writing and with videos I’ve found around the web which will offload all technology instruction for you.

The Text Book: The Social Media Job Search Workbook

Use this syllabus with my book, The Social Media Job Search Workbook for the in-class activities. For lecture notes, customizable slides and access to the online supplemental learnings, see my Instructors Manual.

Place your order for 25 or more workbooks here and I’ll send you the Instructors Manual so you can start offering the program right away.

Please feel free to use the attached syllabus for your own programs. If you’d like more information about the Instructor’s Manual or bulk orders of the workbook, please get in touch with me here.


The Social Media Job Search Syllabus

Course Overview

Today, most companies use social media like LinkedIn, Twitter or Facebook to source and vet students for jobs and internships. This means a good resume may not be enough for you to land your dream job. You use social media everyday for fun. Now it’s time to use it to discover your new career. It’s easy!

Designed by Joshua Waldman, author of “Job Searching with Social Media for Dummies,” this Social Media for Job Search program offers you the tools, knowledge and training needed to effectively use social media to get hired fast.

Required Texts

The Social Media Job Search Workbook (2013 edition), Joshua Waldman

Job Searching with Social Media For Dummies (2nd edition), Joshua Waldman

Learning Objectives

After this course, you will be able to:

  • Turn your major, your interests and passions into real career opportunities
  • Use LinkedIn, Facebook and Twitter like a true professional
  • Build a personal brand that magnetizes job opportunities throughout your career
  • Use social media to uncover the hidden job market, where other students don’t think to look
  • Learn the best methods to reach out to your target organizations
  • Manage your online reputation (in case you’re worried about it)

How This Course Works

This program combines fun, online videos with in-person training sessions so you get the most out of your time.

  • Six online lessons provide the technical essentials about social media as well as more background on why it’s essential for today’s career minded student.
  • Two in-person workshops provide you with the most modern and effective job hunting techniques available today.
  • After the workshops you’ll have access to our LinkedIn subgroup for students who have completed this program. There you can expect coaching to assure your online presence is all you want it to be.

Course Schedule

Week (date) Module Title Suggested Length
1 (date) A Social Media Primer (online videos) 2 hours
2 (date) SM 1: Employers Will Find You Online, Are You Scared? 2 hours
3 (date) SM 2:  4 Secrets to Getting Hired Right After School! 2 hours
    Total 6 hours

Homework Schedule

Week (date) Subject
1 (date) Complete the online technical training prior to attending SM1
2 (date) Keyword research, find 10 keywords for next class
3 (date) Join our LinkedIn group
   

Homework Policy

The more you put into this class, the faster you will find work. Although we will cover quite a bit during the live class, the more time you spend outside of class completing assignments the more you will get out of this program.

Additional Information

Add your own text here

 

 


Employers Will Find You Online, Are You Scared? (SM1)

Course Overview

You’ve heard people talking about personal branding. Now it’s time for you to discover your own and then communicate it online so employers want to talk to you.

Most LinkedIn classes show you where to click, but don’t help you figure out what to say about yourself. This class is designed to help you find the words to describe you and what you want to do. Don’t make the mistake of filling out online profiles without first thinking about your personal brand. Doing so will separate you from the other candidates.

Required Texts

The Social Media Job Search Workbook (2013 edition), Joshua Waldman

Job Searching with Social Media For Dummies (2nd edition), Joshua Waldman

Learning Objectives

After this course, you will be able to:

  • Describe what a brand is and why a personal brand is essential to finding work
  • Apply the “You/Them” model of personal branding
  • Identify your values, what drives you and what makes you unique
  • Research target organizations online so you understand their needs
  • Describe how keywords work and identify where you can find them

Optional Reading

In 1997, Tom Peters wrote the words “personal branding” for the first time in an article called “The Brand Called You” for Fast Company. You can read it here: http://www.fastcompany.com/28905/brand-called-you

Pre-Work

  • Complete at least 80% of the online course
  • Complete at least one values assessment
  • Have a list of at least five companies you want to work for, no more than 10

4 Secrets to Getting Hired Right After School (SM2)

Course Overview

Recruiters review online profiles in a different way than resumes. Knowing what they see and what they’re looking for could save you time and make your job search successful.

Many people struggle with knowing what to say in their LinkedIn headlines or summaries. Even more students scratch their heads about what to say on Twitter or Facebook. This course will provide frameworks for crafting online messages that are congruent with who you are, and attract the attention of your target companies. It’ll also cover the FIRE method, a four step strategy for finding work online. You’ll want to take good notes because we’re planning to share a lot of information.

Required Texts

The Social Media Job Search Workbook (2013 edition), Joshua Waldman

Job Searching with Social Media For Dummies (2nd edition), Joshua Waldman

Learning Objectives

After this course, you will be able to:

  • Describe the essential elements of your LinkedIn profile and how to optimize them so that employers want to talk to you
  • Apply a proven framework for writing headlines and summaries
  • Use language to effectively talk on Facebook so your friends refer you to jobs
  • Apply communication strategies so your Twitter tweets make the best impression
  • Apply a powerful four step process for getting yourself to job interviews fast

Optional Online Resources

To review the FIRE method and other parts of this session, check out the online resources for a complete review. Also, check out The ABCs of Online Reputation Management for topics we weren’t able to cover in class.

Pre-Work

  • Complete SM1: Employers Will Find You Online, Are You Scared
  • Identify and research ten keywords per last session’s homework
  • Have at least basic profiles set up on LinkedIn, Facebook and Twitter

Download the Social Media Job Search Syllabus