This post has become part of an ebook called, How Not to Suck at LinkedIn, where I explain this issue in lots more detail.
You can get it on Amazon Kindle if you’d like 29 other killer LinkedIn tips too.
For now, following a company makes sure you get their most recent status update in your homepage news feed.
It also let’s the company know that you are interested in them. On social media, the highest form of flattering is following, because it shows you are listening to what they have to say.
And to take it a step further, why not comment on an company page’s posts.