You’ve heard the saying, a picture is worth a thousand words, why not use this concept to show off your talent?
You aren’t looking for a job, you are running a marketing campaign! And visual content is a hot trend in marketing right now. Marketers use pictures, videos, infographics, and presentations to convey complex information, enable faster processing, and leave a lasting impression.
Why Is This Happening?
Today’s workforce is increasingly reliant on mobile devices, bombarded with information and habitually multi-tasking. It is faster and easier to view pictures and images than it is to read text. Using pictures and images can make it easier for potential employers to learn about you. In job search, your challenge is capture an employer’s attention and provide clear logic as to why someone should hire you. No small feat since recruiters and hiring managers review hundreds of resumes.
Here are three reasons to use visuals to highlight your talent during job search:
- 43 percent of employers use social networking sites to research job candidates (CareerBuilder, June 2014) and visual content shows up in search results.
- 73 percent of recruiters have hired based on social network profiles (Jobvite 2014). Adding visuals makes your profile stand out and sets you apart.
- 65% of people are visual learners (Social Science Research Network). More than half the people will enjoy seeing visuals.
Will It Work?
Companies searching for new talent are googling candidates and are using social networks to source potential candidates. Top recruiters, recognized as Glassdoor’s Talent Warriors, were asked how a candidate could get on a recruiter’s radar. The recruiters, representing companies from Adidas to Sodexo, said creativity, personal branding, and interacting via the company’s social channels on LinkedIn, Twitter, or Facebook, would set candidates apart.
Who Should Use Visuals
If you are seeking a job in a creative field, such as design, marketing or advertising, using visuals is an obvious way to prove your creativity. But even smaller companies and startups tend to look for standout candidates who can demonstrate multifaceted skills and entrepreneurial spirit. If you aren’t using out-of-the-box thinking as part of your job search, you probably should be. Using visuals is like winning the lottery- you can’t win unless you buy a ticket!
Four Types of Visual Content To Create Today
There are four different types of visuals you can use to show off your qualifications. Think beyond the old-fashion method of submitting your resume as a primary means of landing a job. Use visual content as status updates on social networks, within emails, or as virtual portfolios, to increase your odds of getting noticed. Need proof?
- 63 percent of social media is visual (Citrix, 2014)
- Tweets with photos are shared 35 percent more than text (Twitter, 2014)
- Content with relevant images gets 94 percent more views than content without (Skyword, 2011)
Add Images and Pictures
Did you know…
- Posts and pages with relevant images and pictures receive 94 percent more views than text alone. (MDG)
Snap photos at professional events, during award ceremonies, or to capture moments that are important to your professional interests. You can also create your own or share memes or visual quotes. You may even want to consider converting testimonials into share-able images using free tools such as Canva or Picmonkey, which allow you to add words to photos or create visuals. Share these images with your social network and embed them into your LinkedIn profile.
Did you know…
- People are searching for infographics- there was an 800% increase in searches on Google between 2010-2012. (Unbounce, 2012)
Infographics simplify complex information and make it easier to understand. Design skills are not necessarily required if you already have a LinkedIn profile. You can convert it into an infographic by using no-cost online tools such as Re.vu, ResumUP or one offered by Visual.ly and Kelly Services, Inc.
Keep in mind, an infographic resume is not a substitute for a text resume. Most recruiters prefer to see the traditional format. You can, however, embed your infographic in your LinkedIn profile, reference it during networking meetings or bring it to an interview or meeting.
Did you know…
- Over 1 billion unique users visit YouTube per month (YouTube, 2014)
Do you feel you come across better in person than on paper? A video can explain your qualifications and interest in the job. Your video should explain why you are a good fit for the job and why you want to work for the company. It doesn’t have to be long. In fact, most marketers recommend keeping videos under three minutes. Companies such as Zappos invite applicants to submit a video cover letter along with the application. Be sure to upload your video into YouTube for greater “find-ability.”
Did you know…
- SlideShare receives 60 million unique visitors a month, 215 million page views, and is among the top 120 most-visited websites. (SlideShare, 2014)
Sometimes a sheet of paper doesn’t adequately represent your qualifications. A presentation offers the added space and flexibility to showcase your samples of work, testimonials or other recognition. Don’t cram your slides with bullet points and words, instead use pictures, logos or other visuals to represent concepts.
For greater reach and easier sharing, upload your presentation into SlideShare. This platform provides an online home for your presentation, enabling you to share the presentation as a link in status updates, emails, or within your LinkedIn profile.
Just Do It
With so many options to show what you can do available today, isn’t it worth at least trying to incorporate unconventional techniques and visuals into your job search?