In today’s digitally-focused world, monitoring and protecting your online reputation is a relatively new strategy to consider. Whether you are protecting your personal brand or your company’s presence, monitoring your Google search results is one of the most important things you can do for your reputation.

The basic idea of Googling your brand is simple. Start by plugging your brand’s name into Google and browse the first few pages to see what you find. Are your results mostly negative or positive? Can searchers easily access important information about your brand? What important information is missing from your results? Check out the following guide to learn more about your search results and to help make searching more effective.

Don’t wait until a situation arises and dominates your search results before taking the time to create a crisis management plan. Work with a company that provides crisis management services to help navigate your search results.