I used to tell my clients to update their profiles and status on LinkedIn no more than two times a week.
All of that has changed since LinkedIn’s integration with Twitter.
Now, there is almost no limit to the number of times you should update your LinkedIn status, but there are still some things you will need to be careful about.
Update Frequently, but LinkedIn is NOT Twitter
In an earlier post, I wrote about the rules of intimacy for each of the main social media tools. These rules, for the most part, have not changed.
LinkedIn is still a place of professional networking. The voice and tone of what get’s posted in status updates tends to reflect a professionalism typical of LinkedIn’s past.
Twitter on the other hand, in my opinion, is much more casual. I have a celebrity client who told me that she tweets about which celeb is having sex with another, because these tweets get more attention.
On Twitter, it’s OK to ask for clicks, retweets and even for business, if done with taste and in moderation.
On LinkedIn, such behavior is not tolerated.
So what has changed?
Simply, the only change is the frequency that people are updating their status. Now it seems that once or twice a day is quite OK.
The New LinkedIn/Twitter Strategy
If you are already on Twitter, then making the jump to daily LinkedIn updates is a no-brainer. Most of the Twitter tools, such as Tweetdeck and Hootsuite, already allow you to post to both services simultaneously.
Simply post only the more professional tweets to your LinkedIn profile, leave the rest of them on Twitter.
If you are not on Twitter, then you may still want to adopt the daily status update strategy. It will give you an opportunity to get in front of more people more frequently without breaking any social media Faux Pax.
With more people posting on LinkedIn, there is also more opportunity to interact. Simply leave comments beneath other people’s updates to let them know you are listening to them. This is a great way to begin conversations, network and develop your personal brand.
Joshua, I’d have to say your techniques are sound. Nothing is more frustrating than seen a twitter-like post on Linkedin & Facebook. It’s almost out of place. On the other hand, many of the posts on LinkedIn & Facebook would be out of place on twitter. That means that a lot of these status update services, although convenient, would not adequately accomplish tasks appropriate for the audiences they serve. On top of that, I might be connected to the same person on LI, FB & Twitter, and their posts are all the same–there’s almost no reason to follow people on all 3 if they are the same. This is going to change my marketing strategy, thanks for the input/resources. Andrew
Andrew, it’s very intuitive isn’t it. That’s why it’s hard to create hard and fast rules, but just like knowing when to shake hands, I think we are beginning to develop a new social etiquette.
Joshua, I’d have to say your techniques are sound. Nothing is more frustrating than seen a twitter-like post on Linkedin & Facebook. It’s almost out of place. On the other hand, many of the posts on LinkedIn & Facebook would be out of place on twitter. That means that a lot of these status update services, although convenient, would not adequately accomplish tasks appropriate for the audiences they serve. On top of that, I might be connected to the same person on LI, FB & Twitter, and their posts are all the same–there’s almost no reason to follow people on all 3 if they are the same. This is going to change my marketing strategy, thanks for the input/resources. Andrew
Andrew, it’s very intuitive isn’t it. That’s why it’s hard to create hard and fast rules, but just like knowing when to shake hands, I think we are beginning to develop a new social etiquette.
This is good advice. In the past it’s been difficult for job seekers to keep updating their linkedin profile. This post points out an easy way to do that. As a recruiter using linkedin almost exclusively to fill my director & vp positions, I really like candidates who have “active” linkedin profiles. Now it’s easy to have one of those.
This is good advice. In the past it’s been difficult for job seekers to keep updating their linkedin profile. This post points out an easy way to do that. As a recruiter using linkedin almost exclusively to fill my director & vp positions, I really like candidates who have “active” linkedin profiles. Now it’s easy to have one of those.
Good advice Joshua. Very good.
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Terry, Thanks. I try to stay on top of things, but man, they change fast.
Good advice Joshua. Very good.
.-= Terry Schultz´s last undefined ..If you register your site for free at =-.
Terry, Thanks. I try to stay on top of things, but man, they change fast.