If you’re a digital marketer, you may be wondering what kind of effect marketing automation will have on your future career.
It’s true, automated technology has permeated nearly every facet of the digital world and will continue to affect certain jobs and roles. But what jobs/roles are affected and how? Will marketing automation create new jobs or squash the existing ones? Read on to find out.
The Impact of Marketing Automation on Career Growth
More and more businesses are realizing the potential benefits of marketing automation and are switching to automated operations.
To that end, demand for personnel with automation skills, such as marketing automation consultants has been on the rise and is expected to increase further as more businesses embrace marketing automation in full swing.
But automation is a double-edged sword. Those without the necessary skills are finding it hard to fit in the digital landscape. Let’s take a look at how marketing automation can affect your professional development and career growth.
Marketing Automation can Open Doors to New Career Opportunities
If you’ve been adding automation skills to your marketing belt, you have the opportunity to command higher pay, secure a higher-level job, or a more exciting role in another company.
A recent survey from Ascend2 found that 32% of business owners fail to take full advantage of marketing automation because their employees lack the necessary skills. That means there is a high demand for automation talent but the supply is limited.
Many companies, including startups, are investing in marketing automation tools to streamline workflow and scale their operations. Whether a business invests in a specialized email automation tool or an all-in-one automation software, it will need talented personnel to oversee the migration and manage the automated operations.
That explains why marketing automation consultants are in high demand. And the best part; you can do it as a side hustle. Non-permanent jobs available for marketing automation consultants and contractors can be very lucrative and even open doors to corporations that might be hard to get a foot into without serious credentials.
Marketing Automation can Replace Your Job
With chatbots and self-serving kiosks popping up everywhere, there’s plenty of reasons for people in many industries to wonder whether their jobs will be secure in the next few years.
Marketers are no exception. Automated outreach services and AI-based programs are increasingly becoming popular and are much more cost-effective to adopt. While the wave of automation has affected many jobs, marketers will not experience major job losses.
However, there are some roles, such as marketing analysts, that could be on the technology-driven chopping block. Marketing analysts deal in numbers, performing manual calculations on market data and the science behind it. Furthermore, many Instagram related strategies will continue to require human intervention.
Most of these manual calculations have been automated by the various marketing technology tools available today. As such, it’s highly likely that this role will completely be performed by machines, making it less desirable for humans in the future.
Careers for salespeople are also on the wane, owing to the widespread adoption of technology and automation tools. But those with automation skills can advance their careers to become sales executives, digital strategists, or media planners.
What’s your take on the impact of marketing automation on career growth? Share with us in the comments section below.