This infographic first appeared on PR Newswire on Aug 4, 2015.

A new survey of human resource professionals shows job seekers who have a personal website in addition to a traditional resume can better define and differentiate themselves with recruiters in today’s competitive job market. While decision-makers view traditional resumes as the go-to tool to communicate professional experience, 67 percent of those surveyed say a personal website provides more insight into a candidate than a traditional resume alone.

The survey of HR professionals was conducted between June 11 and July 9, 2015 by the market research firm Research Now for Domain.ME, the provider of the .ME domain extension.

Survey findings show that, beyond social media, a personal website is a valuable asset for candidates to define themselves through a digital environment they create and control:

  • 68 percent of HR professionals are looking to assess personal qualities that aren’t perceptible from a traditional resume
  • Half of survey respondents believe a personal website helps to “humanize” a candidate
  • Nearly one third of the HR professionals surveyed agreed that a personal website can provide a competitive advantage in the job market
  • Four-in-ten recruiters would be more inclined to contact a candidate with the personal website when considering two candidates with seemingly equal qualifications

According to a recent panel at the University of California Berkeley’s Beyond Academia conference, U.S. human resource professionals receive an average of 100 applications for every job opening on the market, and as of this spring, the National Center for Educational Statistics reports another 2.8 million college graduates have joined the ranks of job seekers.

Recruiters surveyed also said “proactive recruiting” is the most influential trend in their recruiting process: more than half of recruiters conduct an active online search in addition to considering online resume submissions. “A personal website could improve a candidate’s chances of being discovered,” said Lesic.

78 percent of those surveyed reported that digital content like an online website and the increased availability of information online are influential trends in recruitment. 83 percent anticipate that their jobs will be even more reliant on digital content over the next five years.

How Online Content Can Help (or Hurt) Your Job Search (PRNewsFoto/Domain.ME)

How Online Content Can Help (or Hurt) Your Job Search (PRNewsFoto/Domain.ME)

Methodology: The survey of 300 U.S. human resource professionals who regularly manage staffing and recruiting for their organizations was commissioned by Domain.ME and conducted by Research Now between June 11 and July 9, 2015.

Predrag Lesic is the CEO of .ME – a personal online domain that caters to the branding, professional and personal interests of online users.

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