This infographic was originally published at Social Media Degree, University of Florida.

When social media first burst onto the scene, no one could have imagined that it would redefine the way we interact on a social and business level.

Now, social media is arguably one of the most influential tools available to companies both small and large. This visual by the University of Florida, illustrates how all those likes, retweets, pins and circles aren’t simply fun and games anymore and can actually lead to promising careers. It also highlights some key reasons why companies leverage social media, their best practices, job outlook and other interesting tidbits.