Think of me as your new potential boss, what actions will I go through before call you and invite you for an interview? I will at least type your name into Google (90% of recruiting firms do a Google search on candidates ) and see what it throws up and I’m going to be looking for evidence that you have the necessary skills to perform in this job.

Due to the sheer amount of social networks available, it can be a bit of a minefield and a chore keeping them all up to date. Let’s try and break it down into exactly what hiring managers will be looking for, and what you should focus on.

Going Social

Type your name into your search engine and more often than not, you will see that LinkedIn appears first. It makes sense to make sure your online job profile matches your CV exactly and making sure more detail exists surrounding your career history.

LinkedIn is a great tool for building connections and establishing yourself in your niche. Answer some questions and join in the group conversations which will allow your name to be seen by people who are looking to hire in the near future.

With employers turning more and more to hiring online, 70% said they turned down applicants by what they found online. However only 7% of applicants were concerned about reputation online, so get wise to what your recruiters will be looking for!

Keep it lean

Keeping a professional social media account up to date can be a long process if you don’t get organised. If you think this might be an issue (looking for a job it a job in itself!) then keep social media down to a manageable minimum. Remember to clean up and lock down your Facebook and focus on what you think will show the greatest returns on investment of your time.

Start small

Once you find the sector you would like to work in (or move up in), then consider starting a side project such as consultants or an industry blog. Link all of your social networks to it and promote your content throughout. Not only does this get you noticed in employment circles, but it also shows you are self-starting and encourages you to keep up to date with industry developments.

Appearances can be deceiving

One report by Pippa Rees from New Self Personal Branding Consultants suggests that 55% of the impact created by how we look with only 7% what we actually say. Others suggest 93% of people’s judgments of others are based not on what you say, but what you do. Therefore first and lasting impressions are important.

Moving away from the virtual realm, it is important to keep a professional image when going to networking events. All of the good work you are doing online will be no good if you fail in the final hurdle. Every time you come into contact with employers, make sure you are wearing something you could wear to work. I once helped interview in the retail sector, and one young gent turned up in some battered converse (buy some new men’s shoes!)

Remember, social media is a platform to get you seen. Don’t expect to get a job overnight by retweeting a few thought leaders in your industry and saying that you are looking for a job in your bio.


Get your house in order – make sure there is synergy between your online and offline persona.

Only take on what you can manage – twenty social networks with 1 post each isn’t as good as an updated twitter page.

Start a project – if you are series about your career, get series with an industry blog.

Appear professional online, be professional offline.

If your know someone who is looking for a job, share this with them! Think I have missed something? Let me know, I would love to hear your thoughts.