A recent survey on hiring showed that only 12% of respondents were willing to volunteer links to their social networks when applying to jobs, yet many online job applications today give the option to do so. With an increasing volume of applications for each posting, making yourself stand out amongst other candidates is important as ever.
Ultimately, if/when an employer types your name into Google, you want good things to show in search results.
Today, using your social media profiles effectively is a major advantage to you as a candidate. And one of the ways of doing that is to humanize yourself through social media, showing the human behind the resume.
So how do you humanize yourself when your resume and cover letter look just like the 100 other applicants that applied to the same job? The following are three ways that you can make yourself stand out as more than just a resume:
1. Tell Your Professional Story on LinkedIn
Your LinkedIn should be more than just a list of jobs and what your duties and responsibilities were at that job. For example, LinkedIn gives you the option to create a summary. Instead of repeating past work experience, use this summary as an opportunity to explain what you will bring to a company. Concisely describe who you are as a person, how your attitude and personality will benefit your employer. Another way to make your LinkedIn organic is to get recommendations. A good recommendation not only shows the employer that you were valuable in your past positions, but gives the idea that you are someone people like working with. Employers are often looking for attitude as much as they are aptitude, so an organic LinkedIn is a good way to show that.
2. Consider Sharing another Social Network Profile
LinkedIn isn’t the only profile that you should share when applying to jobs. While LinkedIn is effective in showing your professional side, social networks like Instagram, Twitter, and Google+ show who you are as a person. Link one of these social networks can show an employer who you are outside of work. This can give you the leg up in showing your character, personality and attitude. Many employers want to find out what kind of person you are, both in and out of the office, and non-professional social profiles can help you show them.
3. Create a Portfolio or Blog
Social media profiles give you a way to easily share your past work. The biggest benefit of creating a portfolio is that you aren’t just saying what you did, but instead you showing what you did. Whether it be a design portfolio, writing samples, or a blog, giving an employer tangible examples of your work will make you stand out. A portfolio puts you a step above other candidates who just list their accomplishments. In the long-run, hosting some of own work, will serve your career well. Show them how valuable you are.
In the competitive job market, using social media to humanize yourself is a great way to get a head start, even before you get to the first interview. While most candidates are quickly submitting their resume and a generic cover letter, you can submit a bolstered social media profile to show your value. If only 12% of candidates are submitting social profiles to employers, you’re already ahead of 88% of the competition. Use social profiles to personify your interest in a company.