LinkedIn is undoubtedly the most common ‘social network’ in the professional world. It comes complete with a range of functions, that – if used properly – can really help your career or business goals.

Beyond the basic package (which is free), LinkedIn offers a premium service at a cost. But is LinkedIn Premium worth it?

LinkedIn Premium allows you to choose from a range of additional services that you may want to use. The additional services are available via the following LinkedIn Premium accounts:

Premium Career

Squarely aimed at job seekers, this service allows you to boost your online presence.

It can link you directly to the key people within any company, industry or geography. It also offers you the chance to enhance your profile to become more easily found in searches to put you in prime position for new opportunities.

At a cost of $  29.99 per month (on a rolling contract), it is questionable as to whether this is a better option than the free service.

This is on the basis that the majority of job seekers are not permanent job seekers, i.e. it is rare to be continuously searching for a new job.

So why would you pay on an ongoing basis for a service that you are likely to use only once or twice a year?

Sales Navigator

This service is potentially the most useful, but only for business development or sales professionals.

LinkedIn have a huge amount of data on individuals across all companies and industries. This data is a gold mine for sales professionals, as having access to this level of data and a means to digitally connect with people means the days of cold calling are no longer.

At $79.99 per month (on a rolling basis), it is fair to say that this service is almost definitely worth it. It can be viewed as a cheaper, and more effective, alternative to cold calling, when considering the cost of resources and time of cold calling.

Recruiter Lite

This service is geared up for recruiters, and makes use of LinkedIn’s huge data set to help recruiters directly target and connect potential job candidates.

At $119.99 per month (rolling), it’s not cheap, so only serious recruiters will be interested in this service. But if the service can lead to just a single placement per month, the service has more than covered its cost.

Business Plus

Aimed at companies looking to widen their network and help their business grow.

This is probably the least attractive of the Premium accounts, as the features on offer can be quite limited (e.g. only 15 InMails are allowed per month).

That said, you do get access to a range industry insights, which is useful for you to benchmark your company against your competitors.

But at $59.99 per month (rolling), you are probably better off saving the money and using a basic web search to find out information about your competitors.

Summary

LinkedIn is undoubtedly a great source of data and information for job seekers, recruiters and business development professionals.

But its Premium offerings are only likely to be of use for a small number of specific requirements (e.g. recruiters), and less so for the general masses of people who may use LinkedIn to find a new role.

Even if the ‘Premium Career’ service could be useful for a job seeker in the short term, it is not worth paying for an ongoing service that you will not be using.

A good option may be to subscribe for this service, but then unsubscribe once you have got what you need from it, i.e. you have found yourself a new job.

It may also be a good idea to use the Premium free trial offer to get a direct understanding of the services before signing up for regular payments.

Ultimately, you should take a good look at the services to help you decide if any of the Premium offerings are right for you and your circumstances.

 

Bryn Davies is the owner of Job Search Bible, which provides free advice and guidance on all things relating to job searching and career progression.

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