By the time a recruiter or hiring manager reads your LinkedIn summary, they have already decided they’re interested in you and what you have to offer. In an eye-tracking study done by The Ladders, recruiters spent about six seconds per profile before moving on.
So you don’t have much time to (1) let them know more about you and (2) show them that you are relevant to them and their organization.
I’ve always found it interesting to look at frameworks that simplify this task. One such method I discovered is a four-step process. At the end of which, you’ll have a very compelling summary to post.
The Jim Nudelman method
Some of the best advice anywhere is that provided by Jim Nudelman. He’s a professional speaker and sales trainer based in Portland, Oregon, and Jim knows how to capitalize on the window of opportunity to create a good impression. Here is his four-step process for putting your “value statement” in your LinkedIn summary.
- Start with an action-plan statement, and don’t just list your job title. Instead, describe what it is that you do.
- Follow that with one sentence about what you do.
- Describe specifically the effect or impact of your service.
- Wrap it up with a call-to-action note.
You can see more details and examples of Nudelman’s method in THIS VIDEO on the topic. Work over your summary and follow Nudelman’s advice for a truly effective summary that will work in under ten seconds.
If you have only a few seconds, make them count!