A Refreshing Approach to Workforce Development Training


“Job Seekers Success with Social Media” is a new method of WIOA friendly training that will set your staff and clients apart. This proven curriculum provides instruction for durable social media skills that today’s active job seeker will love. Download the white paper and learn how this program helped a Workforce Investment Board in Portland, OR.

Download the Whitepaper

Which of the following social networks do you use for recruiting?

  • LinkedIn 94%
  • Facebook 66%
  • Twitter 52%
Recent studies from Jobvite, CareerBuilder and others have concluded that over 94% of recruiters rely on LinkedIn to find and vet candidates. Other studies report that over 82% of hiring managers will Google candidates at some point in the interview process.

“In today’s job market, it’s not enough to know how to write a resume and cover letter and then hope for the best.”

Job seekers need to actively seek out leads and make strong connections to land more job interviews to build their careers. As technology takes over the workplace, more and more people are finding jobs through social media connections, especially LinkedIn. But with so many job descriptions, companies, and people to research, where should job seekers start and what should they say?


Through a live, interactive platform, this program teaches job seekers the ins and outs of using social media on the job hunt. Through empowerment and self-direction, these training modules encourage people to pursue paths to jobs they really want, rather than throwing a handful of darts and hoping something sticks.
WhitepaperDownload this breakthrough white paper to learn how Portland’s Workforce Investment Board uses this program to increase job placement using social media! Download Now!

Three in-person Classes that cover the Three Ps of Social Media Competency.

An online technical training competent, branded for your organization.

A LinkedIn group to provide your customers with ongoing support.

Certification program so your staff can teach the curriculum with expertise.

The Four Ps of Social Media Competency

“Before you can use the online tools to your full advantage, you need to figure out who you are, what you want, and how you’re going to get there. This program consists of four main areas”

Joshua Waldman

Course Creator

Developing a Personal Brand -->

Developing a personal brand is a key step in finding a dream job. Social Media 1: Personal Branding helps attendees determine their personal brand to develop a unique message. Through a series of frameworks, such as the “You|Them” model to uncover value oriented messages (a message that aligns with both the job seeker and their target companies), job seekers gain an understanding of how to manage their reputations both virtually and in real life.

Polishing the Profile: Capture recruiter audiences with profiles that say

Simply having a social media profile isn’t good enough these days; it has to be amazing and capture the audiences’ attention in the first six seconds. In this step, job seekers learn to take their unique messages and translate them to the online space by looking at headlines, summaries and decisions about online images.

Publishing and Engaging: Translate in-person networking skills to the online world

Many job seekers are unable to translate in-person networking skills to the online world. Publishing and Engaging reveals strategies to help job seekers leverage social media tools to share their voices to reach out to new and influential people to help reach their career goals.

Branded Online Portal: Resources anywhere, anytime. -->

Many centers simply don’t have the capacity to host classes in a computer lab. Furthermore, teaching technology in a classroom setting can be both frustrating and daunting. Through online videos and articles, job seekers have the benefit of referencing assistance at any time for technical questions. This portal can be branded to specific organizations for a seamless experience to ease implementation on staff members and job seekers.


Proven Success with this Program

Since implementing the social media job search program at Worksystems Inc. They’ve trained over 800 people. Almost two-thirds of attendees were above the age of 50 and about half had at least a bachelors degree. Many attendees had never taken advantage of the programs offered by the job center until that point. Here’s what a few folks had to say after the training:

I wanted you to know my immediate success at applying for a position using LinkedIn yesterday… I received an immediate invitation to interview and it sounds very positive within 5 minutes of applying.  Yes, 5 minutes and so fast I almost missed the email!

Cathleen in December 2014

Just wanted to thank you again for the great class today! I left feeling positive and energized; it is the first time I have felt encouraged since I was let go from my job of 16 years

Fran in February 2015

Who Is Running This Program?

Hi, I’m Joshua Waldman a self-confessed media junkie…and the best-selling author of Job Searching with Social Media for Dummies. After using social media to land my own dream job, I took a chance to begin helping others in similar shoes I had been in. Today, I offer advice in the form of a curriculum, train-the-trainer program and an online course to help job seekers find their dream jobs in less time. My writing has frequently appeared on Forbes, Huffington Post, Mashable and the International Business Times.

Joshua’s blog, CareerEnlightenment.com, won the 2013 About.com Readers’ Choice Award for Best Career Blog.

Learn more about Joshua Waldman HERE


Speaker, Trainer, Story Teller

Joshua Speaking About the Program at IAWP 2014

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