Originally posted on Dummies.com, from his book Job Searching with Social Media For Dummies (2nd edition)

Use Google AdWords, the search engine’s pay-per-click advertising tool, to attract the attention of specific hiring managers and decision makers. Adwords enables you to take up an ad on the search results page of any keywords you choose. You can use a similar technique on the ad networks of Bing, Yahoo!, Facebook, and even Twitter.

  1. Go to Google Adwords and sign in with your Google ID.If you don’t already have a Google ID, create a new one.
  2. Click Create a New Campaign for the Search Only Network.This tells Google to only display your ad on Google search results.
  1. Follow Google’s wizard on picking a keyword and writing an ad.For keywords, choose the name of the person you are trying to attract. Because people’s names aren’t very popular advertising terms, try bidding just 10 to 20 cents per click.
  2. When you’re done with the wizard, pay Google so that your ad gets displayed.Click on Billing and drop $50 into your campaign, sit back, relax, and wait for your phone to ring!

In your ad, include a link to a landing page just for the person you’re targeting. If they just go to your LinkedIn profile, they won’t know what you want.