Even amid the growing economy and rosier outlook, it’s still tough to find a job. It can be even harder if you’re relying solely on the web to find it. You could increase your odds by adding a rel=author tag to your online content.
The tag is part of Google’s Authorship tool, which enables writers to connect their Google+ profile to bylines scattered across the internet. Some of the benefits they enjoy include:
- Greater credibility
- Higher click-through rates
- Better showings in search engine results
- A tighter connection between you and your content
This isn’t just valuable to writers; it can help people in any career, including yours. Adding rel=author to your content raises your profile and makes recruiters take notice. I have a friend who both has a blog and contribute to various sites just for fun. Of course, he has a rel=author and many people started to recognize his face in association with his writing. Just a few months after he started writing he was offered a job by Apple to write for them. That’s the power of rel=author in combination with writing online.
Whether you’re re-entering the job market or taking the next step in your career, follow these tips and reach more potential employers.
Incorporate the Link
This might seem obvious, but you’d be surprised how often it slips writers’ minds. Every time you write a blog, link the web page to your online presence and people will associate you with the content.
In order to add the rel=author tag to your articles, use the code below to put in your byline:
Replace [profile_url] with your Google+ profile URL excluding the /posts or /about. You can also change the hypertext which is currently “Google+” to something more personal if you like.
Once you’ve added your tag don’t forget to include it in your Contributor To section on your Google+ profile settings. The tag won’t activate till you’ve linked to your profile to the webpage you want your rel=author tag to appear on.
Be sure to validate your email with Google+ by submitting it here: https://plus.google.com/authorship
You can also test to make sure your rel=author tag has been applied correctly by putting the URL of the website you wrote for here: http://www.google.com/webmasters/tools/richsnippets
Create a Great Byline
One of the biggest perks of writing is seeing your name in print. Of course, a byline doesn’t just boost your ego, it also tells people who you are and what you know. Combined with a rel=author markup, it can also put your profile in front of the people looking for your skills and expertise.
Write a killer byline that highlights your greatest strengths. You only have a few lines, so make it good. Next, add the Author link and place the byline in an author page on the same domain as the content. Finally, submit your email to Authorship, and from then on every post you write with your byline will become part of your profile, as well as your pitch to potential employers.
Post Blogs on the Right Websites
While rel=author will draw people to your content, you can’t just sit back and wait for them to show up. You have to approach them where they are with the insights they want. To catch the eyes of potential employers, write guest blogs that show your value.
Start by targeting the sites popular in your field. If you want to work in marketing, for example, pitch topic ideas to marketing blogs, perhaps even to the blog of your dream company. Once you land the assignment, choose topics that address readers’ concerns and show off your know-how. Try to throw in an anecdote from your career — it’s a great way to enhance your resume.
Great content can position you as an authoritative source, which can really come in handy when your reader has a job to fill. Add rel=author to everything you create and potential employers will see everything you have to offer.