Even in countries where employment rates are high, finding a well-paid job is not easy. One job ad can easily attract hundreds of applicants. So, to land a job, you need to be able to stand out from the crowd.

The personal touch still works

One approach that can still work is going door to door to see if local employers are looking for someone. The personal touch still works. If you get to speak to the person responsible for hiring and make a good first impression they will remember you.

When they have a vacancy, there is always a chance that they will think of you and get in touch before advertising the job. The only problem with this approach is that keep out and warning signs like these ones are becoming increasingly common. 

Businesses are far more security-conscious than they used to be. So, quite a few of them now put up signage on their gates and doors advising people not to enter or ring their bell. 

If you see a sign like that, it is important that you heed the warning or instruction. In many states, failure to do so could end up with the business owner calling the police. Clearly, that is not the impression you want to make.

Fortunately, there are plenty of other ways to make potential employers aware of what you could bring to their business. A good place to start is social media.

The fact that it is so widely used means that a lot of potential employers look at social media when hiring. They use it in different ways. 

Let people know you are looking for work

Go through each of your social media accounts and change your status to job-seeker. This lets everyone know you are in the market and avoids confusion. 

Tidy up your profiles

Go through each of your accounts and make sure there is nothing controversial on your timeline, page, board or other medium. You want to make sure you are seen in the best light possible. If you are in any doubt whatsoever, bin it.

Use social media to network

If there are firms or individuals you are interested in working for, or with, network with them. Go onto Twitter, re-tweet and comment. Do the same on their other social platforms. If you can, get involved in their projects and support their charity efforts.

On other platforms like Facebook and Instagram, do the same. Share interesting articles and videos that relate directly to the work you do. Leave insightful comments on industry-related pages and boards. The more you network the better. 

Use social media to prepare for the interview stage

This is also a great way to get up to date with what is going on in your industry. Anything you find out has the potential to come in handy at the interview stage.

Take a look at LinkedIn

LinkedIn is not strictly speaking social media. The owners of LinkedIn call it a professional network and that is a fairly good description. If you are a professional, it really is worth setting up and keeping your LinkedIn page up to date. Many employers still look there when they want to find out more about a candidate.

They do so to see what skills others say you have and to see, in more detail, where your career has taken you. For certain professions, writing and uploading a few articles can also be a good idea. 

But, be sure to put your best foot forward. Really work on them. Make sure they are well-written, factually correct, informative and non-controversial. Before you publish, re-read your articles and try to put yourself in the shoes of a prospective employer. Doing this will help you to get the tone right. 

The above are just a few suggestions. Be creative and come up with your own ideas to maximize your efforts.

Guest writers and carefully selected for Career Enlightenment. Thanks for reading!

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