Your Personal Brand is not a static thing. It’s not a thing at all.
Perhaps, a brand is best described as a process. Think of a candle. At first, the candle produces no flame. Then you strike a match, and light the wick. Then, the candle will burn just as long as there is something to burn, oxygen, wick and wax.
Remove any of these conditions and the light goes out.
Keep the Fire of Your Brand Burning
If you’ve invested in building your brand, you will want to monitor it weekly to make sure it keeps burning.
Of course, you will be guest posting, writing articles and doing other things to feed the fire.
But what if someone slanders you? How will you know about it?
What if someone uses your name and you want to comment?
What if someone else, with your name, has a drunken Facebook photo posted?
Google is one way to find out, but I want to show you a new tool, one that is focused on the social web.
Social Mention, the New Google Alert
SocialMention.com surpasses Google Alerts by a long shot. The tool reaches deep into the catacombs of the social web, blogs, tweets, comments, questions, images, events, newsreels and profiles, for your name.
Enter your name in quotation marks.
Choose “All” and then search.
And the robust tool searches “the universe” for any little tiny bit of mention about you.
How Do YOU Rank
Social Mention gives you four grades, Strength, Sentiment Passion and Reach.
Strength- the likelihood that your name is being mentioned right now
Sentiment– ratio of mentions that are positive over the ones that are negative
Passion– how likely is it that people will be repeatedly talking about you
Reach– the number of people talking about you over the total number of mentions
Give this tool a try if you are serious about building a strong online reputation. Over time, you will begin to see your scores improve, which feels great.
![[Infographic] Employees with Benefits](https://i0.wp.com/careerenlightenment.com/wp-content/uploads/2015/09/Employees-With-Benefits1.jpg?resize=440%2C264&ssl=1)
Josh:
very good stuff – great content and very engaging.
Now my question any idea of the averages for strength, sentiment, passion and reach across the population – Rob Kidd is getting better scores than Rob J Kidd. The first term is a fairly competitive and popular one for rank. Rob J Kidd is less competitive and more niche – I have tried to rank for both but concentrated on the latter.
Hope all is going well – I am very impressed with the evolution your endeavor is taking. Let me know if there is something I can do besides promoting your seminars.
Cheers
Rob
_________
PS: I am starting to get more interest and interviews, it looks like things are looking up – thank heaven!
Thank Rob. Love having your support.
Josh:
very good stuff – great content and very engaging.
Now my question any idea of the averages for strength, sentiment, passion and reach across the population – Rob Kidd is getting better scores than Rob J Kidd. The first term is a fairly competitive and popular one for rank. Rob J Kidd is less competitive and more niche – I have tried to rank for both but concentrated on the latter.
Hope all is going well – I am very impressed with the evolution your endeavor is taking. Let me know if there is something I can do besides promoting your seminars.
Cheers
Rob
_________
PS: I am starting to get more interest and interviews, it looks like things are looking up – thank heaven!
Thank Rob. Love having your support.
Josh, Great value you are delivering,
You will be “mentioned” big time
when I speak in-person at a fee-based
presentation before a state-wide
Employee Assistance Professionals
annual meeting in April 20/10.
Will let you know the results.
Thank you for sharing so positively!
sQs One of your newest advocates!
That’s so funny, I’m going to be training Employee Assistance Advisers in Portland this spring. We should compare notes. I’m using pre-training survey’s to figure out exactly what level they are at.
Josh, Great value you are delivering,
You will be “mentioned” big time
when I speak in-person at a fee-based
presentation before a state-wide
Employee Assistance Professionals
annual meeting in April 20/10.
Will let you know the results.
Thank you for sharing so positively!
sQs One of your newest advocates!
That’s so funny, I’m going to be training Employee Assistance Advisers in Portland this spring. We should compare notes. I’m using pre-training survey’s to figure out exactly what level they are at.