In 2017, the job hunt takes on a new set of challenges. Recruiters now look past a resume and cover letter, toward how candidates present themselves across all digital platforms. Millennials are expected to be confident in the online space, but few use it to its full potential when seeking job opportunities.

Best practice will always be different between channels, but how you post and interact online could help you to win that coveted job position. Read on to learn how to make a job search more effective this year.

Keep Updated with Industry Trends

Twitter is not only for following celebrity gossip; it can also be a useful tool for career hopefuls looking to gain insight into the latest news in their industry. With tweets capped at 140 characters, there is no excuse for candidates to not perform a quick keyword search.

Do this daily to keep abreast of any major industry changes or trends. Building a career-focused network on Twitter and checking in regularly is an easy way to follow the latest news, and start networking with companies in an informal setting.

Follow Graduate Intakes

For recent graduates of university or TAFE courses, or those who have just completed an apprenticeship training, entry level roles are hard to come by. Business Facebook profiles are the first place that a company will usually promote graduate programs. Company blogs can also feature guest articles from alumni, explaining what to expect and what they got out of the program.

For smaller businesses, Facebook is another go-to place to advertise job postings, many of which may not appear on recruiting sites. A comprehensive job search involves following a network of companies in your field, as well as searching on the mainstream job sites.

Write a Career-Related Blog

Blogs are for so much more than writing about food and travel. These online writing platforms can showcase your written communication skills as well as your industry knowledge. At any stage of your career, a blog can give you a good anchor piece when an interviewer asks about your writing abilities.

Whether you focus on commentary, reviews or softer entertainment pieces, make sure that each piece published accurately represents you. Effectively, you are developing a personal brand. You could also show off your expertise in a guest blog post on a reputable site.

Always stay away from overly controversial opinions or platforms, and go over your work with a fine toothed comb for spelling errors.

Record a Video CV

This will not be appropriate for every application, but it can be a good idea to have a video CV on file for when the right time comes. Particularly popular for more creative or personality-based roles, a video can instantly tell an employer much more about you. Being confident speaking in front of a camera is an immediate tick for roles which require presentations, customer service or public speaking. Always keep it professional, and invest in the basic crew and equipment if you want to do it right.

Build a Portfolio

Depending on your line of work, a portfolio may be a huge asset to your job search. Candidates who are finishing degrees or TAFE courses will be able to use successful projects from their studies while they build real world experience. Build an ebook or a website to showcase your work in a professional manner.

Platforms like Squarespace offer drag and drop functionality, while also giving you limited insight into a website backend. On the other hand, WordPress familiarity is becoming a common job requirement, and operating your own site offers you the learning curve without the pressure.

Network

The moment ‘social media’ and ‘job search’ are in the same sentence, many people immediately jump to LinkedIn. Touted as the professional social media, it is a fantastic way to build a digital CV and be seen by the right people. Work on getting endorsed for your skills, and ask some of your referees to write a recommendation. Write a compelling but brief introduction, include your relevant career history, and you’re ready to begin sending those invitations.

LinkedIn is also a reliable resource for doing some digging on a company prior to an interview. See who works there, the roles they perform, and follow any posts or news they release. This way, you’ll be able to walk into an interview confidently, know a little about who you’re talking to and ask strong questions at the end.

Google Yourself

You can bet that it’s one of the first things a hiring manager will do, too. Googling yourself isn’t just about remembering to untag those unflattering photos from years ago; it’s also as much about realizing what is invisible to potential employers. You may find that your LinkedIn profile is on private, or that your website doesn’t use the right keywords for recruiters. Fix up any mistakes to ensure that the first results page gives the complete picture.

Caroline Schmidt writes the blogs for Kangan Institute. She is passionate about education, careers, and giving advice to students of all ages.

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