Your reputation actually does precede you when job hunting in the digital age. Human resource professionals are social media savvy and it’s important that every job seeker understands that their digital persona speaks volumes. Employers in today’s job market are looking at more than just the careful face you put forward on a resume. As the infographic below highlights, potential employers are taking into account your digital reputation, resumes, and video interviews to determine if you are a good fit for their culture.

Building a Professional Reputation

Seventy-five percent of employers report researching potential applicants online before making contact. What does your digital profile say about you? If your personal networking sites from your college days contain less than professional posts and you constantly share objectionable content, do not use your full or real name. You may need to put distance between your professional online footprint and an exaggerated digital version of yourself to help you get passed the first round of rejections from a potential employer.

Everyone searching for professional positions can benefit from a LinkedIn account. Eighty-nine percent of employers say they’ve hired someone through LinkedIn. Ensure that your profile is complete and make sure your experience and educational background accurately reflects your work history. Adding a professional photo makes you 14 times more likely to be found by potential employers. You don’t want to miss out on opportunities for jobs that can come to you.


Video resumes are a wonderful tool, but you’ll want to leverage the benefits to get the most out one. Make sure you practice your script, dress appropriately for the job in question, and record without background noise or other visual distractions in your camera’s view. Edit your resume and solicit second and third opinions before making the video available to recruiters.

Video Interviews

Geographic constraints are largely becoming a challenge of the past. With quality video streaming services readily available, more companies are adding a video interview into the hiring process. Treat video interviews with the same emphasis you would and in-person interview. These come in two varieties – conversation and one-way videos. In both cases, make sure to practice with a friend. Sit with proper posture. Pay attention to proper grooming. Finally, make sure you have the necessary equipment and connections prior to the interview to ensure a smooth and professional experience.

Check out the infographic below to know how you can maximize your online visibility to get the job you’ve always wanted.