Whether you’re just dipping your toe into the job search market or consider yourself a seasoned job hunter, you’ll know that finding a job is hard work. Before spending an exhaustive amount of time scouring job ads in the hunt for a job that appeals to your aspirations, make sure you’re employing the best job search methods.
For job seekers looking for the perfect opportunity, networking through LinkedIn should be a high priority. When it comes to job search techniques, using LinkedIn correctly can produce a more successful result.
Digital technology revolutionizing the recruitment industry
The exponential rise in social media has seen it stealthily slide into every aspect of daily living. From keeping updated on what family and friends are up to, to choosing which brand’s products to purchase, it was only a matter of time before social media became part and parcel of the recruitment industry. Many of the world’s top companies utilize LinkedIn in their talent acquisition strategy. The numbers are convincing: more than 20,000 companies across the globe, 76 of them on the FTSE 100 list, use this popular digital recruitment tool to source the best candidates from a global pool of talent.
Look at the potential of LinkedIn’s network. With a global membership totaling 467 million registered members in 2017, and 106 million active monthly users, common sense dictates that this is a potentially valuable resource to utilize. According to UK statistics published in Social Media London regarding the top industries represented on LinkedIn, IT and related services are in the number 1 spot with 664k profiles. Financial services came in at number 5 with 540k profiles. Other industries on the top 5 list include Construction, Hospital and Healthcare, and the Retail sector.
Driving talent acquisition through authenticity and engagement
Networking has become the go-to recruitment resource, says research. In a shared study with professional networking giant LinkedIn and The Adler Group, input from 3,000 individuals was an eye-opener. The study looked into the different job search methods both active and passive job searchers found effective. The LinkedIn/Adler Group survey revealed that a whopping 85 percent of essential job posts are filled through networking. Both unemployed and employed candidates favored networking as a job search technique compared to direct job applications.
Why is professional networking considered so successful? Networking is a win-win situation for the job hunter, recruitment specialists and hiring managers. Companies can pinpoint and engage directly with suitable job searchers, increasing the chances of hiring the right person for the job. This approach saves the company time and money – both valuable and limited resources. Leaps of faith, when it comes to employment, can be tedious, costly and detrimental to a company. LinkedIn’s endorsement feature offers a weighty argument in favor of your potential and can send the right message to an HR manager looking for your set of skills.