This post has become part of an ebook called, How Not to Suck at LinkedIn, where I explain this issue in lots more detail.
You can get it on Amazon Kindle if you’d like to read 29 other killer LinkedIn tips too.
For now, remember a good headline gets the click. A boring headline– the entire profile get’s ignored.
Despite the Headline’s relative importance, it amazes me how little time people devote to it.
Include your job title and then add more than just your title, make your profile unique and interesting by showing you understand your target audience.