I saw this wanted ad on Craigslist:

Coffee is for Closers!

Wanted:
Personnel/Sales Manager to offer NO BULLSHIT job opportunity. No smoke and mirrors. No false claims and promises for “motivated team players”. No inflated salary outlook for “go-getters” that never pay off. Give it to me straight. Don’t think I’ll be in the six-figure range in the next two years, regardless of my toil? Tell me! I’ve lowered my pay standards but certainly not the value I can bring to your company. Have something to sell? Give me something to believe in and I will blow so much sunshine on your product that it will be seen from space. True professional prepared to offer real, honest-to-goodness foot to the pavement effort to the right company. Serious inquiries will get my resume in response.

Apparently she got a tasty job offer very soon after posting.

Another testimate to the power of honesty in social media.

She is also branding herself. I think “strait shooter”, “hard worker” “painfully honest”.

What is your personal brand? If you had to write a reverse job post like this one, what would it be like?

Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nation’s top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the job search and getting the right job right away, Get The Missing Manual for LinkedIn Success

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