When I train job seekers, the first question I ask is, “Do you have your target top 10 list of ideal employers?”

Mostly the answer is, “Um, I’m working on it.”

Not only is it critically important to know which companies you are targeting for your job search, but it’s also important to know who you are and how you might fit with those companies if you get hired.

This is the reason employer branding company Universum just launched their Springboardr.com application. And so far, it does what it says it can do.

The application asks you to rate your ideal employer based on 4 dimensions:

  1. People & Culture
  2. Employer Reputation
  3. Job Characteristics
  4. Career Opportunities

Based on these factors, it will assign to you a personality type and then deliver a list of employers known to appeal to your type.

Create Your Top 10 Job Search List — Automatically

When I filled out my ideal employer, I was assigned an “Entrepreneur” status. No surprise there. So the matching tool seems to work well.

The only drawback to this beta release is the limited number of small to mid-sized employers. Most of my results were from Fortune 500 companies or the largest consulting firms. This may appeal to the graduating MBA, but could be quite useless for the average job seeker. I expect the database will be expanded for their next release.

Overall, the match process and the company profile features work quite well. At the very least, you’ll get a free personality assessment — and maybe you’ll even compile your top 10 list!

Watch my video review below to see inside Springboardr.com